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The event marks the official launch of Living Heritage, a new cultural initiative by GG Corporation celebrating the intellectual and spiritual legacy of Vietnamese people around the world.

Through Living Heritage, GG Corporation aims to build a bridge between generations, honoring the philosophies, creativity, and human values of distinguished Vietnamese figures while inspiring new ways of living with awareness and compassion.

“Our journey in developing premium wellbeing solutions has led us to a fundamental truth: a sustainable quality of life is defined not by material wealth but by the cultivation of the soul, love, and a commitment to truth, kindness, and beauty,” said Luu Bao Huong, Chairwoman of GG Corporation. “Living Heritage is the embodiment of that belief—a space where wisdom is shared and passed on, nurturing a more thoughtful and humane society.”

Organic Flow

More than a concert, “Immersed” is a journey that unites global icons with Vietnamese stars. The performance is structured around the concept of “Organic Flow,” guiding the audience through an uninterrupted stream of emotion and discovery.

Leading the night is Sir Niels Lan Doky, knighted by Her Majesty the Queen of Denmark for his contributions to the arts. He is recognized as one of the most influential jazz pianists of his generation, having performed at world-renowned venues such as Carnegie Hall, London’s Royal Albert Hall, and Blue Note Tokyo, earning praise from Japan’s media as “the finest pianist of his generation.”

For this long-awaited return, Lan Doky will perform with American bassist Felix Pastorius and Danish drummer Jonas Johansen, forming a trio of exceptional artistry.

They will be joined by Vietnam’s celebrated voices: singer Thanh Lam, who previously collaborated with Sir Niels on his acclaimed Asian Sessions album, and singer Ha Tran, known for her boundary-pushing creativity. The ensemble also features saxophonist Quyen Thien Dac, weaving Vietnamese musical soul into global jazz expression.

Thanh Lam shared that she first collaborated with Lan Doky more than 20 years ago on the album Asian Sessions. “It’s wonderful to reunite with him after all these years. I’ll be performing some of the songs we recorded back then—a mix of excitement and nostalgia,” she said.

The diva will also share the stage with Ha Tran in a special duet. “Jazz allows for spontaneity and emotional freedom, so I believe our performance will be guided purely by feeling,” Thanh Lam added.

Thanh Lam expressed her excitement to reunite with Niels Lan Doky in a unique musical event featuring new works that blend international and Vietnamese influences. Photo courtesy of GG Corporation

Behind the scenes, a visionary creative team shapes “Immersed” into a world-class experience.

Director Pham Hoang Nam brings narrative stagecraft to life, while composer Quoc Trung fuses Vietnamese traditional motifs with contemporary world music. Adding a visual dimension, fashion designer Tom Trandt, a Parsons graduate celebrated for his sustainable designs, contributes costume concepts that echo the project’s ethos of harmony and consciousness.

Fashion designer Tom Trandt shared, “This is an exciting opportunity to play with fashion in new ways. Jazz is all about improvisation—and so is fashion. Some of the best ideas come unexpectedly in the creative process rather than with a set plan. I’m really looking forward to seeing what sparks of inspiration emerge during the concert.”

(From L) Fashion designer Tom Trandt; Luu Bao Huong, chairwoman of GG Corporation and head of the organizing committee; singer Thanh Lam; and Pham Hoang Nam, general director of the “Immersed” concert, at the press conference announcing the project and concert. Photo courtesy of GG Corporation

The Living Heritage experience

Before the concert, guests are invited to explore the “Living Heritage—Heritage for the Future” exhibition, open from 10 a.m. to 6 p.m. on the third floor of Gem Center. The exhibition features artworks, calligraphy, and multimedia displays celebrating influential figures whose philosophies have inspired the world.

The event also marks the release of the ebook “The Universal Within,” reflecting on creativity, mindfulness, and purpose. Visitors can experience the Aroma Therapy collection “The Universal Within” and the lifestyle line “Living Heritage,” designed to express well-being through art and scent. Admission is free to the public.

Through “Immersed” and “Living Heritage”, GG Corporation introduces a form of edutainment—where art becomes a medium for learning, reflection, and connection. It is an invitation to pause, listen, and rediscover heritage not as something to preserve, but to live, breathe, and share.