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YouTuber and reality TV personality Armaan Malik has come under fire on social media after a video from one of his recent vlogs went viral, showing him making controversial remarks about his wife Payal Malik’s clothing choices. The comments quickly sparked criticism online, with many users accusing him of promoting outdated gender stereotypes and placing responsibility for marital relationships on women’s appearance.

The controversy began after a vlog featured a conversation between Armaan and his wives, Payal Malik and Kritika Malik. In the video, Armaan was seen expressing disappointment over what Payal chose to wear in the morning. According to the clip, he questioned why she was wearing a T-shirt and shorts despite recently receiving new nightwear from him. Payal reportedly responded by saying she had been busy taking care of the baby and had prioritised household responsibilities over dressing up.

The conversation escalated when Armaan compared Payal’s appearance with Kritika’s and suggested that women should make an effort to remain groomed at all times. He further claimed that women who walk around in “lower and T-shirt” outfits should not complain if their husbands lose interest in them, adding that such behaviour could even lead to divorce. The remarks immediately attracted attention after clips from the vlog circulated across social media platforms.

The comments generated a wave of criticism online. Many users argued that Armaan’s statement unfairly linked a woman’s value in a relationship to her physical appearance and clothing choices. Several social media users pointed out that relationships and marriages are built on mutual respect, trust and emotional connection rather than external appearance.

One user criticised what they saw as a pattern in Armaan’s behaviour, alleging that he frequently targets Payal while appearing more supportive of Kritika. Another questioned the logic behind associating love with clothing, asking whether affection should really depend on how someone dresses at home. Others described the comments as disrespectful and reflective of a problematic mindset.

Some users also highlighted what they viewed as hypocrisy in the situation. They noted that Armaan himself was casually dressed during the conversation while criticising his wife’s attire. Others questioned why such views continue to be normalised in public discourse, especially when they appear to place the burden of maintaining a marriage entirely on women.

Armaan Malik, whose real name is Sandeep, rose to prominence through YouTube family vlogs and later gained wider recognition after appearing on Bigg Boss OTT 3 alongside Payal and Kritika. Their unconventional family arrangement has frequently made headlines and sparked public debate.

Over the years, the content creator has often found himself at the centre of controversy due to comments about relationships, marriage and family life. His personal life has remained a frequent topic of discussion online, attracting both supporters and critics.

As criticism over the latest vlog continues to grow, neither Armaan nor his family members have issued a detailed response to the backlash. However, the viral clip has once again placed the influencer under public scrutiny, with many viewers questioning the message conveyed through his remarks.