A Boston Consulting Group report shows Indian CMOs are more optimistic than global peers, with 53% expecting 5–9% revenue growth. India leads in AI-driven marketing, agentic commerce adoption, and marketing-funded AI investments. While AI adoption is high, full-scale autonomous agent use remains limited, though expectations for real-time, personalised marketing are rising fast.
New Delhi: Around 53 per cent of Indian chief marketing officers (CMOs) projected 5-9 per cent incremental topline growth, against a global average of 43 per cent, the highest projection of any region in the survey, a report said on Monday.
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AI-led marketing investment trends
The report from Boston Consulting Group (BCG) said Indian firms are taking direct ownership of AI investments, with 57 per cent of respondents saying that AI is funded by the marketing function, against 47 per cent global share, making India one of the most marketing-led AI investment markets in the world.
India leads globally in agentic commerce adoption, with 73 per cent of Indian CMOs ranking it among their top three strategic priorities, versus a global average of 63 per cent.
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