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What will people say? This is a question that often stifles dreams and halts innovation. But Richa Kar the visionary who started Zivame ignored all the noise that society was throwing out there and instead pursued her passion broke through the stereotype and created a brand that has redefined and changed womens confidence and comfort. Where did Richa the Zivami Owner pursue her education? Richa Kars father worked at Tata Steel. Her mother was reportedly a homemaker. After several years in the IT sector Richa decided to pursue her post-graduate diploma and then went on to obtain a masters degree from SVKMs Narsee Monjee Institute of Management Studies (NMIMS) in 2007. On her way to becoming an entrepreneur Richa collected valuable experience from companies such as Spencers and SAP where she worked in retail consultancy. She was born on July 17 1980. During her retail consulting role at SAP Richa Kar stumbled upon the online sales statistics of Victoria’s Secret. This experience helped her to see the issue of buying underwear faced by many Indian women which is the absence of comfort and privacy. After nearly eight years of work experience and perspective from her project Richa has not only gained valuable insight but also realized how much of a void there was in the market. She felt a strong urge to fill the gap and the thought of starting her own lingerie brand started to take form. When Richa first shared the news of the startup with her parents it did not go as she had intended. Her father had doubts and her mother completely disapproved. Her mother was embarrassed on behalf of her daughter for selling lingerie. Richa tried to convey her vision several times but it was not easy to sway her parents. Nonetheless Richa stood her ground.