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Beauty aficionados know that hair care is crucial, often meaning a splurge on top-notch tools to prevent heat damage and maintain smooth, glossy tresses.

For many, the straightener is the quintessential styling device, with ghd's offerings being among the most coveted. However, we've discovered an Amazon gem claimed to be "better than" the esteemed professional brand.

The Remington Advanced Coconut Therapy Hair Straightener has garnered rave reviews, with users asserting it "beats all the well known brands hands down". Priced at £139.99, it's currently available in an early Prime Day bargain for just £34.90, offering a staggering 75 per cent discount and saving shoppers over £100 off the recommended retail price.

Designed to keep hair soft and shiny, its floating ceramic plates are infused with micro-conditioners containing coconut oil and UV filters, safeguarding your locks from frizz-inducing heat.

Boasting a salon-quality build, it features an ultra-quick 15-second heat-up time and five digital temperature settings reaching up to 230C. The rounded barrel and swivel cord facilitate effortless creation of sleek straight styles or voluminous curls, reports the Daily Record.

Additionally, an integrated sensor activates upon contact with hair to prevent overheating, while the plate lock and auto-shut off functions ensure both convenience and safety.

The market is brimming with tools designed to maintain healthy hair and shield it from heat damage, such as the Revlon Smoothstay Coconut Oil Infused Straightener, which is a great alternative available for £30 at Tesco.

In another tempting offer, Argos is currently selling the Revamp Ultra X Shine Hair Straightener for a mere £40, a significant markdown from its usual price of £100.

Given Remington's reputation in the hair tool industry, it's hardly surprising that this coconut-infused straightener has earned the title of 'Amazon Choice' product, boasting an impressive 4.4 rating from over 1,000 reviews by satisfied customers.

A beauty enthusiast exclaimed: "Better than ghds. What can I say I have used GHDs for the last 20 years? My last pair broke yesterday so after some research I thought I would try these Remington's. I can't believe how straight my hair is gone, not even my GHD's got it this straight. Amazing straighteners on would recommend to anybody, I have thick course hair and look how smooth it looks."

Another customer declared: "Game changer. Beats all the other well known brands hands down. When it comes to straighteners over the years I've had ghd, Babyliss, TreSemme, Nicky Clarke and tried many friends ones. This year during lockdown I had a slight moment (a £394 moment) and decided to even buy the Dyson corrale straightener because I'm a sucker for advertising and believe everything I see and hear. Well that went back!!!!".

"So I stumbled upon the Remington coconut therapy ceramic straightener. What a transformation. I have fine, sort of wavy 55 year old hair which is shoulder length and as soon as I go out in rain, sun, wind or humidity I get a messed up fuzz. This has transformed my life! No frizz days since. Thank you Remington. Where has this been all my life."

Another customer simply noted: "Salon hair feel 100 percent. Straightens hair really well, hair feels smooth and silky after use."

However, not everyone has been impressed with the hair straightener's design, as one three-star review stated: "The product is certainly hot enough, but the buttons are in such an awkward place it's impossible not to accidentally turn them off whilst using them! They also aren't ideal for curling and they're quite stiff and you will get lines from the rotation unlike smoother irons."

Though, another enthusiast of the device penned: "This hair straightener is FAN-TA-STIC!! My hair never looked better and it doesn't pull hair! Gives effect wow after styling."

Don't miss Amazon's 75 per cent discount on the Remington Advanced Coconut Therapy Hair Straightener.

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