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Bengalurubased EV maker, Oben, has announced the sale of its city commuter electric motorcycle, Rorr EZ, on Amazon. With this launch, Oben Electric leverages the scale of ecommerce to make EV ownership more accessible.

The Rorr EZ is now available for booking on Amazon in two variants – 3.4 kWh and 4.4 kWh – priced at Rs 1,19,999 and Rs 1,29,999 respectively, including a Rs 20,000 discount offer on the original price.

This digital foray is part of Oben Electric’s broader expansion strategy, and the integration with Amazon allows the brand to tap into a broader demographic, as ecommerce is reshaping automotive retail.

Commenting on the development, Madhumita Agrawal, Founder & CEO of Oben Electric, said, “Making Rorr EZ available on Amazon is a strategic move to align with the evolving purchase behaviour of Indian consumers. As consumers increasingly turn to online platforms for major purchases, ecommerce gives us a direct and trusted channel to reach them.”

She added, “The launch of Rorr EZ on Amazon reflects our intent to make EV adoption convenient and widespread, especially among firsttime electric twowheeler buyers.”

Built on Oben’s proprietary ARX platform, the Rorr EZ has a top speed of 95 kmph, acceleration from 0 to 40 kmph in 3.3 seconds, and a torque of 52 Nm. It delivers an IDCcertified range of up to 175 km and supports fast charging.

The motorcycle is powered by Oben’s inhouse developed LFP battery technology, which the company claims has twice the battery life, 50% greater heat resistance, and realworld dependability tailored for Indian roads and weather conditions.

The Rorr EZ also gets connectivity and rider aids such as including GeoFencing, Theft Protection, Unified Brake Assist (UBA), and Drive Assist System (DAS).