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Patanjali is widely known for its indigenous and Ayurvedic products. The company claims that it has earned the trust of millions due to its unique blend of Ayurveda, affordable pricing, scientific research, and social contribution.

According to Patanjali, when it comes to swadeshi (indigenous) and Ayurvedic products in India, its name is often the first to come to mind. Established by Baba Ramdev, the brand has now become an integral part of the daily lives of countless Indian households. Patanjali has highlighted several factors that it believes make the brand so trustworthy. Let’s explore those reasons.

A Blend of Ayurveda and Indigenisation

The company claims, "Patanjali has won the hearts of Indian consumers by integrating Ayurveda with modernity. Our products, such as shampoos, toothpaste, cooking oils, and health drinks, are free from chemical ingredients. They are made from natural and pure materials that improve people’s health. This approach appeals to consumers who wish to avoid chemical-based products."

Affordable Pricing

Patanjali states, "One of the biggest strengths of our products is their affordability. Compared to other brands available in the market, Patanjali products are cheaper yet maintain quality. This makes them easily accessible to middle- and lower-income families. For instance, Patanjali’s rose syrup or Kesh Kanti shampoo is not only effective but also budget-friendly."

Scientific Research and Reliability

The company claims, "Patanjali has also focused on scientific research to prove the quality of its products. We have our own research laboratories where every product undergoes testing. This scientific approach builds consumer confidence that what they are using is safe and effective."

Cultural and Traditional Values

According to Patanjali, "Our products are presented in a way that connects with Indian culture and traditions. This gives consumers a sense of staying connected to their roots. Baba Ramdev’s image, as a yoga guru and expert in Ayurveda, further reinforces this trust. The company claims that it invests its profits in philanthropy and social welfare, making it even more credible."

Wide Product Range and Social Impact

Patanjali adds, "We are not just an FMCG company; we have become a movement. Our product range includes food items, cosmetics, health supplements, and even educational and healthcare institutions. Institutions like Patanjali Yogpeeth, universities, and Gurukuls integrate ancient Indian wisdom with modern science. This comprehensive approach positions us as a social mission rather than just a business."

Consumer Trust

The company states, "Patanjali has been rated the most trusted FMCG brand in India in several surveys. Consumers say that our products are not only effective but also contribute to a healthier, more natural lifestyle. For example, one consumer shared that Kesh Kanti shampoo helped reduce their oily scalp issue. Experiences like these deepen people’s trust in Patanjali."