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In recent years the trend of startups has been touching the sky — from Boat to Swiggy and many more such companies that are making skyrocketing money every year. Among these top brands another brand that has successfully become people’s favourite is Ritesh Agarwal’s OYO. However the brand is extremely special because many celebs including Shah Rukh Khan Sidharth Malhotra and more are investors. In the last few years many celebrities have come forward to invest in emerging brands marking a shift from their earlier roles that were restricted to brand ambassadors or endorsers. Top Indian celebrities including actors and A-list cricketers are now investing in online travel platforms signaling a shift in the funding landscape of the travel industry. A-List Celebrities Who Invested in OYO Recently Ritesh Agarwal’s OYO raised over Rs 1400 crore in its Series G funding round. If reports by Skift are to be believed producer and designer Gauri Khan wife of Shah Rukh Khan is one of the investors in OYO’s latest fundraiser. The report further claimed that Gauri picked around 2.4 million shares in the company. Madhuri Dixit and Her Connection with Ritesh Agarwal’s OYO The same report in Skift claimed that Madhuri Dixit and her husband Dr. Sriram Nene along with Dr. Ritesh Malik founder of Innov8 have also invested in the brand. They have together bought 2 million shares in OYO. Meanwhile actor Amrita Rao and her husband radio jockey Anmol Sood have invested in Innov8 through the secondary market. Bollywood stars Sidharth Malhotra and Kiara Advani have also previously purchased shares in OYO.