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To strengthen its presence in the quick commerce market Mukesh Ambani’s Reliance Industries has laid out a new strategy. The company has stated that for now it intends to go solo in this space. Reliance says that after analyzing the cost structures of some existing players it found that acquiring them would not be a profitable deal. According to The Economic Times Reliance Retail CFO Dinesh Taluja said during a meeting “We don’t want to miss any opportunity where we can’t compete. The question of organic versus inorganic is interesting. Integrating another company into our network is difficult. We are focusing on building our own ecosystem. We already have a large customer base.” What’s Reliance’s Plan? He further explained that Reliance sets up dark stores (fulfillment centers not open to walk-in customers) only when the number of orders exceeds the capacity of existing stores or in areas where they don’t yet have a presence. Taluja said “This is more profitable for us because we can leverage our existing infrastructure. Most of our dark stores are located in high-order areas and are profitable from day one.” How Is Quick Commerce Business Doing? In India quick commerce’s contribution to e-commerce sales is doubling every year although the share is still relatively small. For most consumer goods companies it contributes just 3–6% of total sales. Initially used for fast delivery of groceries and daily essentials quick commerce has now become the fastest-growing sales channel especially for premium products. Indias quick commerce sector has rapidly grown into a $10 billion market with 30 million monthly shoppers. However 80% of sales still come from metro cities while profitable growth in smaller towns remains a challenge. Despite the presence of e-commerce giants like JioMart Flipkart and Amazon the quick commerce segment is currently dominated by Zepto Blinkit and Instamart. A recent Redseer report revealed that quick commerce grew by 150% in the first five months of this year. The growth drivers include the rise of dark stores broader product availability category expansion and intense competition all of which are enabling faster deliveries for customers.