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How GenAI’s powering a second app boom
ETtech | July 22, 2025 12:00 PM CST

Synopsis

​​Total in-app purchases grew 51% reaching $3.3 billion. India led the world in downloads, accounting for 21% of the global total, whereas North America dominated revenues, contributing 47% of global earnings.

Generative AI is shaping our mobile experience with LLM-powered apps increasingly becoming mainstream. And ChatGPT is not the only app leading the charts. The global mobile AI app market saw 3.3 billion downloads in 2024, a 26% growth on-year.

Total in-app purchases grew 51% reaching $3.3 billion. India led the world in downloads, accounting for 21% of the global total, whereas North America dominated revenues, contributing 47% of global earnings.

The App Store and Google Play now offer over 29,000 mobile AI apps, of which, 14,000 were released just last year. ET curates key categories fuelling the AI app boom.

GenAI



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