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Technology technology:According to a new report, due to the reduction in the challenges of the inventory and the new activism of the vendors, the India’s smartphone market returned to the April-June period and increased by 7 percent annually to 3.9 million units.

According to Canalis (now part of Omdia), the growth was mainly inspired by a new launch focused in the second quarter, while sellers delayed sales due to high levels of inventory in the first quarter.

Prominent analyst Sanyam Chaurasia said, “The competition moving beyond the top five is giving a new look to India’s smartphone landscape, as premium and design-based competitors are improving their strategy.”

Apple finished sixth in the second quarter of 2025, where the iPhone 16 family contributed more than 55 percent to its total shipment, while iPhone 15 and 13 continued to promote demand at various price levels.

According to the report, Vivo (except IQOO) was a leading in the market with a shipment of 81 lakh units and 21 percent market share. Samsung finished second with 62 million units and 16 percent market share.

Oppo (except OnePlus) moved to third place with 5 million units, and surpassed Xiaomi, which also sold 5 million units. Reality was among the top five with 36 million units.

Chaurasia said, “With limited biological demand, India’s smartphone market will depend more on channel implementation than the launch in the second half of 2025.”

Prior to the upcoming festive season in India, brand channels are actively locking inventory with distributors and retailers through promotion programs. The report states that these include high -value prizes – from foreign visits to vehicle awards – which are associated with monsoon sales, Durga Puja and performance during Diwali.

With strict quarterly goals for better booth setup, structured shelf placement and promoter engagement and in-store implementation, retailing speed of retail infrastructure is gaining momentum.

Also, the brands are double the strength by expanding long-term financing options, especially for medium to high-level models.