Patanjali Ayurveda claims that the company is promoting entrepreneurship in rural and urban areas by buying raw materials from farmers, creating employment, and opening franchise stores.
Patanjali Ayurveda claims that the company is playing an important role in strengthening India's rural and urban economy. Started in the year 2006, this company has rapidly become one of India's leading FMCG (fast-moving consumer goods) companies. Patanjali has said that through its products and investments, Patanjali has promoted employment, agriculture, and local entrepreneurship in rural and urban areas.
Patanjali says, "The company has taken several initiatives to empower the rural economy. The company has emphasized on buying its raw materials, such as oil, grains and herbs, from local farmers. This has not only increased the income of farmers but also supported small and medium enterprises (MSMEs) in rural areas. Patanjali's 'Farmer Samridhi Program', which is run in collaboration with National Skill Development Corporation (NSDC) and ASCI, trains farmers in organic farming and modern agricultural techniques. This initiative is promoting sustainable development in rural India.''
Company created new employment opportunities in rural areas - Patanjali
Recently, the establishment of Patanjali's Mega Food and Herbal Park in Yamuna Expressway Industrial Development Authority (YEIDA) has created new employment opportunities in rural areas. The project includes a biscuit manufacturing unit (Rs 500 crore), milk processing unit (Rs 600 crore) and herbal farm (Rs 200 crore), which will create thousands of jobs locally. Patanjali's contribution to the urban economy is also noteworthy.
Patanjali has said, "The company has opened thousands of franchise stores and mega stores across the country for wider availability of its products. These stores have boosted retail trade in urban areas and provided a new source of income to local traders. For example, the investment of Rs 1 crore and minimum space requirement of 2000 square feet for Patanjali Mega Store has given urban entrepreneurs an opportunity to start a business.''
In addition, Patanjali has strengthened its position in the field of edible oil and other products after the acquisition of Ruchi Soya (about Rs 4,350 crore), making affordable and indigenous products available to urban consumers.
The company benefited from online platforms - Patanjali
Patanjali claims, "Another important aspect of the company's strategy is its marketing and distribution strategy. The company has used mom-and-pop stores and online platforms to increase its reach in both rural and urban areas. This has not only increased the sales of products, but has also benefited small traders financially. Apart from this, the company has attracted middle and low-income group consumers by keeping its products affordable, which has increased consumption in both urban and rural areas.''
Patanjali has said, ''The company has strengthened its position through innovation and strategic investments. This effort of Patanjali is an important step towards making India's economy self-reliant and reducing rural-urban inequality.''
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