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News India Live, Digital Desk: The messaging platform Whatsapp used by billions of users worldwide is preparing for a major change to increase its revenue model. According to the information, the company is now going to give advertisements a new place on its platforms – in your WhatsApp status and promoted channels. This update will initially be rolled out in select users and fields. This step is part of the strategy from which Meta (Parent Company of WhatsApp) will be able to earn more from this messaging app.

For a long time there was a discussion about how whatsapp would earn, especially when he has been saying that he prioritizes the privacy of users with end-to-end encryption. Now it seems that the plan to bring advertisements into the status section, without directly impressing the user’s chat experience, is underway.

What are advertising and promoted channels on Whatsapp status?

Status Advertisement: These Instagram will work like stories and Facebook stories. When you see the status of your friends or contacts, some advertisements between them can be shown as ‘sponsored’. These advertisements will usually be in the form of short videos or images. This will give the platform a new and effective medium for advertisements.

Promoted channels: ‘Channels’ is the relatively new feature of WhatsApp which offers users a way to get public updates and information. Now, whatsapp will probably allow brands, businesses and public figures to ‘promote’ their channels. This means that some channels can be shown as ‘suggested’ or ‘recommended’, for which businesses would have paid WhatsApp.

What will be the effect on users?
Initially, these advertisements will be limited and carefully integrated so that the user does not have much negative effects on the experience. The goal of Meta is to earn money while maintaining the sanctity of its core chat functions. However, this will be a change for users accustomed to advertising experience. The company will try to keep advertisements relevant and non-invasive so that the user remains engagement.

This update is part of WhatsApp’s monetization strategy, allowing the company to gather funds for the development and expansion of its services. It will be seen how the global rollouts and users’ reactions are, as Whatsapp has always been known for ‘personal and advertising’ experience.