Top News

Actress Rashmika Mandanna, who recently impressed audiences with her role in Animal, has now ventured into the world of entrepreneurship. The actress launched her own perfume line, Dear Diary, calling it a project that was born out of deep passion and personal connection.

Rashmika Mandanna Launches Her Perfume Range

Sharing her excitement on Instagram, Rashmika revealed that the idea of creating a perfume brand had been close to her heart for years.

"If I’m being honest.. this idea lived in my heart for a long, long looooonggg time. Perfumes always felt so personal to me.. like tiny memory bottles we carry around.. And somewhere deep down.. I always knew I wanted to create something in this space.. something real.. something beautiful.. something very intimate.." she wrote.

The Hard Work Behind Dear Diary

Opening up about the process of bringing Dear Diary to life, Rashmika shared that it took countless meetings, brainstorming sessions, and testing countless fragrance notes to perfect the brand’s debut collection.

"From that little spark to the manyyy meetings, endless moodboards, testing (and I’m not kidding) a million scent notes.. ok maybe not a million but many many of them, long chats that ended with ‘wait, this smells like… hmm this is it’ or ‘no wait.. I think this is it’.. Every detail mattered.. every step was special," she penned.

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Rashmika Mandanna (@rashmika_mandanna)

The First Drop: Three Signature Fragrances

After months of refining, Rashmika and her team finally created three signature scents for Dear Diary.

"We gave them names, we brought them to life, and then came the most beautiful part.. telling these stories through film. We planned, we discussed, we shot, we laughed, we screamed, we cried a little, I dubbed and now here we are.. from that first ‘I want to do something with perfumes’ to holding Dear Diary in my hands…" she shared.

A Project Close to Her Heart

Describing the journey as deeply emotional and fulfilling, Rashmika concluded, "This has been a journey of love, magic, memories and a lot of heart. And now…It’s all yours."