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Apple has reported robust growth in the Indian market during the first half of 2025, with a 36 per cent year-on-year surge in iPhone shipments, according to industry data released on Wednesday.

The strong performance, captured in a report by CyberMedia Research (CMR), also revealed a 13 per cent rise in iPad sales during the same period, reflecting sustained consumer demand for premium devices in India, reported IANS.

The report attributes much of this growth to the popularity of Apple’s latest offerings. The iPhone 16 series led the charge, commanding an impressive 62 per cent share of all iPhone shipments in India during H1 2025. The previous generation iPhone 15 series followed with a 30 per cent share, while older models like the iPhone 16e and iPhone 14 series each contributed around 4 per cent to Apple’s overall iPhone sales.

iPads See Steady Uptake Amid Premium Device Demand

In the tablet segment, the iPad 11 series emerged as the top-selling model, accounting for 64 per cent of Apple’s tablet shipments. The iPad Air 2025 series followed, capturing a 25 per cent share. Meanwhile, older variants such as the iPad Pro 2024, iPad Air 2024, and iPad 10 continued to see modest demand in the market.

CMR’s projections suggest that Apple’s momentum is likely to carry into the second half of the year, with an expected 11 per cent market share in the smartphone category and 33 per cent in the tablet space by the end of 2025.

Prabhu Ram, Vice President, Industry Research Group at CMR, noted that Apple’s upward trajectory in India is being fuelled by “strong demand, better affordability through financing schemes, a maturing ecosystem, and a deeper retail presence.” He also emphasised that the brand's local manufacturing efforts and India’s increasingly digital lifestyles are helping accelerate growth.

“The Indian market continues to offer significant room for expansion, especially in the premium device segment, where the brand remains firmly positioned to lead,” Ram added.

Apple’s performance underscores its growing footprint in one of the world's most competitive smartphone markets, with the company capitalising on rising consumer aspiration, expanding distribution, and product localisation to deepen its presence.