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Success Story: Starting ones own business with no backup and no funds is not easy. One has to work very hard to establish the brand. But this man has done that and made his brand so famous that it reaches every household. Today’s story is about Sanjeen Juneja who borrowed Rs 2000 from his mother and created a brand worth Rs 16000000000. He didn’t stop at Kesh King and went on to create brands one after another. He made popular brands such as Kesh King Pet Saffa Roop Mantra Sachi Saheli and D. Ortho. Lets know more about him. Who Is Sanjeev Juneja? Sanjeev Juneja hails from Ambala his father was an Ayurvedic doctor. Like father like son Sanjeev also started learning the work of Ayurvedic medicines in his father’s clinic. After his fathers death in 1999 the responsibility of the family fell on his shoulders. He expanded his father’s work of Ayurvedic medicines. After some time he borrowed Rs 2000 from his mother and started his own work. Formation Of SBS Group Of Companies He formed SBS Group of Companies and launched Royal Capsule it in the market. He launched Kesh King Hair Oil to enter the FMCG sector at that time. During that time multinational companies like Hindustan Unilever Emami Nestle dominated this market. It was not easy for Sanjeev to enter that market with a single brand of hair oil. Unmatched Vision And Market Knowledge Like other companies Sanjeev didn’t run to introduce several products; rather he focused on his oil brand - Kesh King Hair Oil. He knew that if the product is good then people will definitely buy it and the demand will increase automatically. Instead of entering the retail market directly he adopted a different marketing strategy and started selling his hair oil through medical stores. This idea worked in medical stores Kesh King started selling as medicine instead of normal hair oil. After making a profit he entered the retail market at a low price which proved to be a game-changer for him.