Aamir Khan is known for his experimental content and this time, he is set out to change the post-release business for movies by announcing the YouTube release of Sitaare Zameen Par.
The superstar recently announced that Sitaare Zameen Par will release on his YouTube channel for a pay-per-view price of just ₹100, opting out of a lucrative OTT deal that could have earned him over ₹125 crore. Aamir Khan said that he would rather take ₹100 directly from his audience than a massive check from a streaming platform.
© Aamir Khan Productions
Aamir Khan said that the OTT releases affect the movies in the long run and the pay-per-view model can prove beneficial for the post-releases.
Did Aamir do something new with his hair?
by u/ailaa_gogo in BollyBlindsNGossip
What Are People Saying About Aamir Khan’s Decision?
While some are applauding Aamir Khan for challenging the OTT release model, others are calling it an impractical move. Their argument: with OTT subscriptions typically costing ₹200–₹300 per month for access to thousands of titles, why would viewers shell out ₹100 for just one film, no matter who the star is?
One user commented, “Man just keeps talking nonsense passed off as something intellectual. His Perfectionist days are gone and i legit feel he tries too much to sound that he is saying something important. First said he won't do a digital release just to draw audience to the theatres and as everyone had predicted back then he is bringing it on YouTube and saying god knows what about 100rs audience k chaiye as an audience lmao wtf?”
© Reddit/BollyBlindsNGossip
Another user commented, “He is really a smart businessman in India we have 1.3 billion population now let’s imagine 20% of it spending 100 rupees you’re making close to 260 crores out of it which no OTT will give for a movie.”
© Reddit/BollyBlindsNGossip
One user reacted, “It’s good the industry is affected, they’ll pay actors in crores and writers in peanuts. The pay gap is too large to be justified. The main leads shouldn’t get paid so much. Now story will hold priority or so I hope.”
© Reddit/BollyBlindsNGossip
Sitaare Zameen Par is a remake of the Spanish film Campeones, which follows the inspiring journey of a basketball team comprising specially-abled players who go on to win a major tournament under the guidance of a coach with a tarnished reputation. The Hindi adaptation stars Aamir Khan and Genelia D’Souza in the lead roles.
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