The India smartphone market grew 8% on-year by volume and 18% by value in the second quarter of 2025, marking a solid rebound from a muted first quarter, Counterpoint Research said Wednesday.
The growth was driven by new launches and summer season sales backed by an improved macroeconomic environment that boosted consumer sentiment, it said.
"India's smartphone market recovery in Q2, 2025 was further supported by an improved macroeconomic environment that boosted consumer confidence and spending. Retail inflation dropped to a six-year low, easing pressure on household budgets, while the central bank's repo rate cuts made financing more accessible," said senior research analyst Prachir Singh.
He added that tax relief measures introduced earlier in the year increased disposable incomes and savings, creating a favourable setup for discretionary purchases. Counterpoint also said the smartphone market reached its highest-ever second-quarter value, led by Samsung, Apple and Vivo.
On July 21, ET reported that Canalys said smartphone shipments grew 7% on-year to 39 million units in Q2, while IDC's preliminary data saw an estimated 34-36 million units shipped, with shipments growing 3-4% on-year.
Counterpoint said top-ranked Chinese brand Vivo's volume market share increased from 17% in Q2 2024 to 20% in Q2 2025, while the share of second-ranked Samsung from Korea fell from 17% to 16%. Chinese brand Oppo displaced peer Xiaomi to take the third spot with a 13% share, according to the research firm.
The growth was driven by new launches and summer season sales backed by an improved macroeconomic environment that boosted consumer sentiment, it said.
"India's smartphone market recovery in Q2, 2025 was further supported by an improved macroeconomic environment that boosted consumer confidence and spending. Retail inflation dropped to a six-year low, easing pressure on household budgets, while the central bank's repo rate cuts made financing more accessible," said senior research analyst Prachir Singh.
He added that tax relief measures introduced earlier in the year increased disposable incomes and savings, creating a favourable setup for discretionary purchases. Counterpoint also said the smartphone market reached its highest-ever second-quarter value, led by Samsung, Apple and Vivo.
On July 21, ET reported that Canalys said smartphone shipments grew 7% on-year to 39 million units in Q2, while IDC's preliminary data saw an estimated 34-36 million units shipped, with shipments growing 3-4% on-year.
Counterpoint said top-ranked Chinese brand Vivo's volume market share increased from 17% in Q2 2024 to 20% in Q2 2025, while the share of second-ranked Samsung from Korea fell from 17% to 16%. Chinese brand Oppo displaced peer Xiaomi to take the third spot with a 13% share, according to the research firm.
