
Instant messaging app WhatsApp keeps bringing new updates every day. These days, the company was working on channels and status. The company has added new updates to both. Now channels will be able to be promoted, and users will see ads in their status. Now users can earn money through ads and channels. Let's know how the two new tools, 'Status Ads' and 'Promoted Channels', will work.
Will be able to post sponsored content
According to WABetainfo, these features are now available to some selected beta users on Android. Status ads are similar to the ads seen on Instagram Stories. Business accounts can now post sponsored content, which will appear in the status feed of users.
If you don't see ads, do this
These ads will appear among updates from friends and family, but they will have a clear sponsored label, so that users can easily distinguish them from personal posts. WhatsApp is also giving users control over what they want to see. If a user does not want to see ads from a particular advertiser, they can block them. By doing this, the user will not see this ad again.
How will Promoted Channels work?
The second feature, Promoted Channels, will help public channels become more visible in WhatsApp's channel directory. Like status ads, these promoted channels will be marked as 'sponsored'. When a business or creator pays to promote their channel, it will appear at the top of search results, making it easier for users to find and follow it.
For whom is the new change?
These changes can be useful for brands, creators, and organizations who want to grow their audience quickly. It also marks WhatsApp's entry into the world of advertising and creator monetization, which is already there on platforms like Instagram and YouTube.
Privacy will not be tampered with
Meta has assured that these ads will not affect the privacy of users. The company says that all promotional content will not be shown on private chats, but only in public areas like status and channels. Earlier, in the last beta update (2.25.19.15), WhatsApp also started testing a feature that allows users to download detailed ad activity reports.
These new updates came recently.
Question feature: WhatsApp has recently rolled out a new Question feature. The Question feature has been given a special status, which will be seen in the status section. Using this feature, users keep some options for the answer. In such a situation, other users have to choose one of those options for the answer. However, in the Questions feature, contacts can give any of their answers; for this they will not need an option.
Disclaimer: This content has been sourced and edited from Zee Business. While we have made modifications for clarity and presentation, the original content belongs to its respective authors and website. We do not claim ownership of the content.
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