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New Delhi: Apple CEO Tim Cook has said that the company will now focus a lot more on artificial intelligence (AI) and termed it a revolution. He even went on to say that artificial intelligence is greater than the internet or smartphones. He was speaking at a rare all-hands meeting at Apple’s Cupertino campus following the company’s latest earnings report where he emphasised that Apple must act swiftly to move ahead of other players in this transformative era. Cook laid out a determined roadmap that places AI at the heart of Apple’s future. What did Tim Cook emphasise? “Apple must do this. Apple will do this. This is sort of ours to grab. We will invest to do it” said Cook as he acknowledged Apple’s historical pattern of entering markets later than competitors but ultimately reshaping them with superior products. “We’ve rarely been first. There was a PC before the Mac; there was a smartphone before the iPhone; there were many tablets before the iPad; there was an MP3 player before the iPod. This is how I feel about AI” he said. What did he say about Apple Intelligence? It is noteworthy that Apple has not kept pace with rivals such as OpenAI Alphabet and Microsoft in publicly launching AI capabilities but Cook displayed an intrepid confidence in the company’s approach. Apple Intelligence introduced last year faced delays that impacted the iPhone 16 rollout yet Cook downplayed the timeline issues reaffirming Apple’s commitment to delivering best-in-class solutions. “To not do so would be to be left behind and we can’t do that.” How much quarterly revenue did Apple report? This meeting was reported by Bloomberg citing sources. It came just days after Apple reported $94.04 billion in quarterly revenue up 10% year-on-year (YoY) much above the $89.35 billion estimate of Wall Street. iPhone revenue came in much stronger than expected at $44.58 billion (up 13% YoY) setting a June-quarter record and surpassing Wall Street’s $40.29 billion estimate. “AI is one of the most profound technologies of our lifetime. And I think it will affect all devices in a significant way” Tim Cook told analysts during the earnings call. Apple is establishing a dedicated AI server facility in Houston indicating the gravity of the situation and how keen the company is to move up the AI market.