Top News

New delhi: India’s Smartphone Market Grew 0.9 per cent year-over-year (yoy) as 70 million smartphones were shipped to the country in the first half this year, a report said on mode. The Second Quarter (Q2) Saw A 7.3 per cent yoy growth, with 37 million smartphones shipped to India.

The market has recovered from a Two -Quarter Decline, But Subdued Consumer Demand and Rising Average Selling Price (Asps) are likely to slow the annual recover, according to a report from international data corp (IDC). Apple’s Shipments Increased 21.5 per cent yoy to 5.9 million units in the first half of 2025. The iPhone 16 was the highest-shown model account India in 1h25, Making up 4 per cent of 4 per cent of overall India Period.

In the Super-Premium Segment ($ 800 and Above) Also Grew by 15.8 per cent and its share remained flat at 7 per cent. Samsung Surpassed Apple for the Leadership Position at 49 per cent and 48 per cent share, respectively. iPhone 16, Galaxy S25/S24 Ultra/S25 and iPhone 16Plus WERE KEY MODELS in the segment.

Q2 2025 witnessed a flurry of new model launches all price segments. Price Reductions on Older Models, Increased Offline Channel Margins, and Strong Above-Litting MARKETING MARKETING Efforts fuled the Market Growth, “Said Aditya Rampal, Senior Research Analyst at IDC Asia Pacific.

The average selling price reacted a record of $ 275 in Q2cy25, Growing by 10.8 per cent yoy. The entry-level segment, Priceed Under $ 100, Grew 22.9 per cent year-over-year, capturing a 16 per cent market share, up from 14 per cent last year. Xiaomi topped the segment with its budget Redmi A4 and A5 Models.

The Premium Segment ($ 600- $ 800) registered the highhest growth of 96.4 per cent, with its market share up from 2 per cent to 4 per cent. iPhone 16 and iPhone 15 help a combined share of three-fifths of the shipments in this segment.

Shipments to the mass budget ($ 100- $ 200) segment grew by 1.1 per cent yoy, while it its market share declined from 44 per cent to 42 per cent. Vivo, Oppo, and Realme Dominate The Segment, Holding a Combined 60 per cent market share.