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Swiggy Instamart vs Blinkit vs Zepto: In a significant development in the quick-commerce industry which is being currently ruled by Swiggy Instamart Blinkit and Zepto Swiggy’s quick commerce arm Instamart has witnessed a massive growth and has reclaimed the number two position from Zepto based on net merchandise value (NMV). As per a report by Moneycontrol Zepto has fallen behind Swiggys Instamart in terms of net merchandise value (NMV). Here are all the details you need to know about the recent development in the quick-commerce market and why it is a massive development for Swiggy. Who rules the quick commerce market? As per data release by the media report Blinkit had an NMV of Rs 845 crore and Swiggys Instamart and Zepto could only manage a NMV of Rs 405 crore and Rs 375 crore respectively in the week of August 4-11. For those unversed Net Merchandise Value (NMV) is the actual value of goods sold after reducing for returns and cancellations from the total order value. Why its big for Swiggy Instamart? Experts are praising the development for Swiggy as this is the first time in several months that Swiggys Instamart has overtaken Zepto in market share terms the report said. Therefore it remains to be seen whether Zepto will be able to regain the lost spot from Swiggy Instamart or not. Why Zepto CEO accuses rival company’s CFO of targeting them? In a development from May this year Aadit Palicha the CEO and Co-founder of quick delivery platform Zepto had alleged that the chief financial officer (CFO) of a rival company is running a smear campaign against them over the past few days. Palicha said in a LinkedIn post that the spam campaign includes “calling our investors to make wild allegations about us with no empirical evidence giving out false numbers/Excel sheets on Zepto through sources known to journalists and paying bots on social media to spread a negative narrative”. (With inputs from agencies)