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Italian brain rot: In early 2025, a new meme trend, ‘Italian brain rot’ emerged on tickets, has created a panic between Jane Alpha and Yuva Jane Z. This peculiar, AI-actual material and exaggerated Italian tone wave has attracted children, while parents are confused in understanding it. Even though there is not much discussion of this trend in India, it is touching new heights of popularity among children and youth globally. The name of this trend may be ‘Italian’, but it has nothing to do with Italian culture. It is a mixture of absurd, disorganized and creatively bizarre material, which is drawing children’s attention in the digital world.

What is Italian brain rot?

The ‘Italian brain rot’ began in 2025 on Ticketkock, when characters like ‘Trallero Trolla’ first came out with AI-Janit Picture and Italian accent voiceover. The trend soon gave birth to unique characters like Balarina Capuchini, Capuchini Assassino and Bombardino Crocodilo.

Italian brain rot causes

The Italian brain rot video includes bizarre things such as sharks wearing sneakers, crocodile airplanes, and coffee cups balanced. The exaggerated Italian-style stories with them attract children. Child psychologist Riddhi Doshi says that children become crazy due to its absurd things and extreme sensory load. It is entertaining, unexpected, and audio is extremely attractive. This absurdity makes this trend so popular among children.

Its effect on children

According to a psychologist, trends such as Italian brain rot provide quick and high-stimulating entertainment to children, in front of which traditional functions such as studies, writing or homework seem boring. She says that such small reels and videos do not allow children to focus for long. They neither want to study, nor want to go to school, nor want to write nor study. This trend can affect children’s concentration and emotional stamina.

Suggestions for parents

The italian brain rot is fast-moving and extremely high, which can reduce children’s attention periods by looking longer. Doshi advises to be curious. Talk about it. Actually, do this with your children and be part of them and understand what they are seeing. She says that the screen should set strict limitations of time, include children in daily physical or peaceful activities.

The Italian brain rot may seem light and fun, but it is a serious sign of children’s low concentration and emotional weakness in the digital age. This problem explains how the fast-paced digital environment is affecting the minds and emotions of children. This trend is entertaining as well as distracts children from learning, focusing and joining the real world. Parents should balance their children’s digital consumption and motivate them towards creative activities.