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Reliance Consumer Products Ltd (RCPL) the FMCG arm of Reliance Industries has entered the booming healthy functional beverage segment by acquiring a majority stake in a joint venture with Naturedge Beverages. While the company did not disclose financial details of the transaction RCPL said the partnership with Naturedge — known for its herb-infused functional packaged drinks — will strengthen its ambition of evolving into a total beverage company. RCPL already houses a diverse beverage portfolio including iconic carbonated drink brand Campa Sosyo soft drinks sports hydration brand Spinner and fruit-based drink RasKik positioning it strongly in India’s rapidly expanding beverage market. Reliance Consumer Acquires Stake in JV with Naturedge Beverages The healthy functional beverage space presents a large and rapidly expanding opportunity driven by a strong consumer shift toward healthier natural alternatives as per a joint statement. The partnership will enable RCPL to expand the beverages portfolio by adding healthy product offerings including energy drinks stills energy shots herb-infused water among others. What Does Naturedge Beverages Do? Founded in 2018 by Siddhesh Sharma a third-generation entrepreneur from manufacturers of Ayurvedic products -- the Baidyanath Group Naturedge Beverages focuses on solutions that seamlessly infuse the benefits of Indian Ayurveda and contemporary beverage choices. Commenting on the development RCPL Executive Director Ketan Mody said Within a very short span of time Shunya has gained wide popularity among health-conscious consumers as it offers the benefits of herbs in contemporary formats. It also fits perfectly with RCPLs vision of global providing quality products at affordable prices along with promoting Indias legacy.