Direct-to-consumer baby products brand R for Rabbit has closed a $27 million round led by growth investment firm Filter Capital and early-stage venture capital firm 3one4 Capital.
The round, comprised primary capital infusion and a secondary share sale, marking the exit of early backer Xponentia Capital, a private equity firm that had invested about $4.5 million (Rs 40 crore) in the firm in 2021.
The funds will be used to fuel growth, strengthen omnichannel distribution, enhance product innovation, and expand digital initiatives, the company said in a statement.
Founded in 2014 by husband-wife duo Kunal Popat and Kinjal Popat, the company specialises in baby products, offering a portfolio that includes strollers, car seats, high chairs, diapers, and more. The products are sold through both online and offline channels. According to its website, R for Rabbit has more than 2,000 offline channel partners.
“India’s babycare industry is on a strong upward curve. With rising disposable incomes and discerning parents seeking uncompromised safety and quality, the market is ripe for brands that can deliver on those expectations,” said chief executive Kunal Popat.
The brand has recorded a revenue compound annual growth rate of over 35% since FY21, with its annual run rate (ARR) for FY25 surpassing $30 million.
Commenting on the investment, Sumit Sinha, cofounder and managing partner at Filter Capital, said, “We are bullish on the long-term potential of the baby care category in India. R for Rabbit stands out with its product innovation, high customer delight, and robust growth metrics.”
Anurag Ramdasan from 3one4 Capital added, “...we were seeking high-impact consumer brands with category leadership and scalability”.
The round, comprised primary capital infusion and a secondary share sale, marking the exit of early backer Xponentia Capital, a private equity firm that had invested about $4.5 million (Rs 40 crore) in the firm in 2021.
The funds will be used to fuel growth, strengthen omnichannel distribution, enhance product innovation, and expand digital initiatives, the company said in a statement.
Founded in 2014 by husband-wife duo Kunal Popat and Kinjal Popat, the company specialises in baby products, offering a portfolio that includes strollers, car seats, high chairs, diapers, and more. The products are sold through both online and offline channels. According to its website, R for Rabbit has more than 2,000 offline channel partners.
“India’s babycare industry is on a strong upward curve. With rising disposable incomes and discerning parents seeking uncompromised safety and quality, the market is ripe for brands that can deliver on those expectations,” said chief executive Kunal Popat.
The brand has recorded a revenue compound annual growth rate of over 35% since FY21, with its annual run rate (ARR) for FY25 surpassing $30 million.
Commenting on the investment, Sumit Sinha, cofounder and managing partner at Filter Capital, said, “We are bullish on the long-term potential of the baby care category in India. R for Rabbit stands out with its product innovation, high customer delight, and robust growth metrics.”
Anurag Ramdasan from 3one4 Capital added, “...we were seeking high-impact consumer brands with category leadership and scalability”.
