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Singapore’s largest supermarket chain FairPrice warns of $3,100 WhatsApp survey scam
Sandy Verma | August 20, 2025 9:24 PM CST

By Dat Nguyen  &nbspAugust 19, 2025 | 07:43 pm PT

Singapore’s largest supermarket chain, FairPrice, has alerted customers to a fraudulent WhatsApp survey promising SGD4,000 (US$3,100) in rewards.

The scam questionnaire is neither connected to nor endorsed by the company, it said in a recent Facebook post.

Customers shop in a FairPrice supermarket in Singapore. Photo by NurPhoto via AFP

FairPrice advised anyone receiving the questionnaire to refrain from clicking the link or providing personal information.

The deceptive message lures users with a promise of a cash reward for completing the questionnaire.

FairPrice emphasized that all legitimate promotions and product offers are exclusively available through the FairPrice Group app or its official website.

“We will never send SMS, WhatsApp or other messages asking for your username, password or financial information,” the company said.

A screenshot of a scam survey targeting FairPrice customers. Photo courtesy of FairPrice

A screenshot of a scam survey targeting FairPrice customers. Photo courtesy of FairPrice

FairPrice, having established for more than 50 years, is the largest supermarket chain in Singapore with more than 100 stores in the country, according to its website.

WhatsApp scams are popular in Singapore. Last year, the country recorded 1,504 cases of government official impersonation scams, with victims losing at least SGD151.3 million.

Most victims were aged 50 to 64, and scammers primarily contacted them via phone and WhatsApp.



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