Post Malone shocked fans when he showed off his slimmer body in Kim Kardashian’s SKIMS menswear campaign. The shoot highlighted his cowboy lifestyle — chopping wood, riding a horse, and relaxing outdoors — while showing his weight loss. Fans online praised the photos, calling them bold, polished, and visually stunning. Malone himself said the campaign gave him a big confidence boost.
The 30-year-old rapper-turned-country singer (real name Austin Richard Post) appeared almost nude, wearing only underwear, in his first-ever SKIMS campaign. The menswear drop includes Realtree camouflage boxers, t-shirts, and fleece loungewear. The shoot took place in rugged Utah landscapes to match his rustic country image, as reported by the Blast.
Malone told GQ Magazine the shoot was fun and boosted his confidence, saying: “It made me feel like a handsome son of a b-tch.” When asked how he prepared, Malone joked he just ate “a lot of fried chicken” to bulk up, but admitted it didn’t work. He also described the campaign as “badass, it’s nature, it’s beautiful”, as per the report by Yahoo Entertainment.
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About the camo briefs, he said they were “awesome” and “comfortable,” adding he was honored to be part of the project. This marks his debut campaign for Kim Kardashian’s billion-dollar brand. Kim Kardashian praised Malone, saying: “He truly embodies the spirit of the SKIMS Man with his effortless energy and style”, as stated by People Magazine.
Kardashian also highlighted this menswear expansion as special because it introduces heavyweight fleece for better comfort and quality. She added, “Having Post lead the campaign felt like the perfect fit.” The new SKIMS men’s drop — including Malone’s camo underpants — goes live on August 21 on the brand’s website.
Despite praise, some fans worried about his weight loss. One asked why he was “so skinny.” Another joked, calling him “Post Ozempic Malone.” Outside modeling, Malone has a packed personal and professional life. He is enjoying fatherhood with his young daughter, as per the report by Blast.
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As per the reports, in July, he finished The Big -ss Stadium Tour with Jelly Roll. The tour ran for three months across North America, starting in late April. In August 2024, Malone released his first-ever country record F-1 Trillion. The album debuted at No. 1 on the Billboard 200. It produced several hit tracks like, “I Had Some Help” with Morgan Wallen, “Pour Me a Drink” with Blake Shelton, “Guy for That” with Luke Combs, and “What Don’t Belong to Me”.
Post Malone is the face of Kim Kardashian’s SKIMS men’s campaign, showing off camo underwear and loungewear in a rugged outdoor photoshoot.
Q2: When will Post Malone’s SKIMS collection be available?
The SKIMS men’s collection featuring Post Malone’s camo briefs goes live on August 21 on the brand’s website.
The 30-year-old rapper-turned-country singer (real name Austin Richard Post) appeared almost nude, wearing only underwear, in his first-ever SKIMS campaign. The menswear drop includes Realtree camouflage boxers, t-shirts, and fleece loungewear. The shoot took place in rugged Utah landscapes to match his rustic country image, as reported by the Blast.
Post Malone SKIMS campaign highlights
In one standout photo, Malone wore camo Skims briefs that showed off his noticeable weight loss and figure. Another shot showed him in a cowboy hat, playing into his country star image. Images of him chopping firewood, riding a horse, and lounging outdoors tied the rustic vibe together.Malone told GQ Magazine the shoot was fun and boosted his confidence, saying: “It made me feel like a handsome son of a b-tch.” When asked how he prepared, Malone joked he just ate “a lot of fried chicken” to bulk up, but admitted it didn’t work. He also described the campaign as “badass, it’s nature, it’s beautiful”, as per the report by Yahoo Entertainment.
ALSO READ: Apple Watch update brings back blood oxygen tracking — here’s what US users get
About the camo briefs, he said they were “awesome” and “comfortable,” adding he was honored to be part of the project. This marks his debut campaign for Kim Kardashian’s billion-dollar brand. Kim Kardashian praised Malone, saying: “He truly embodies the spirit of the SKIMS Man with his effortless energy and style”, as stated by People Magazine.
Kardashian also highlighted this menswear expansion as special because it introduces heavyweight fleece for better comfort and quality. She added, “Having Post lead the campaign felt like the perfect fit.” The new SKIMS men’s drop — including Malone’s camo underpants — goes live on August 21 on the brand’s website.
Fan reactions and Malone’s busy life
One fan admired the rustic vibe, writing: “Beautiful person and beautiful palomino horse.” Another joked: “As if he wasn’t already hot as f-ck!! Now he rides a horse.” A fan said: “The third pic is gonna be hanging next to my bed so I can sleep peacefully.” Someone else praised the polish: “These images are so on brand. Marketing team PROPS! Stunning visuals.”Despite praise, some fans worried about his weight loss. One asked why he was “so skinny.” Another joked, calling him “Post Ozempic Malone.” Outside modeling, Malone has a packed personal and professional life. He is enjoying fatherhood with his young daughter, as per the report by Blast.
ALSO READ: ‘Waka Waka’ scandal? Shakira and producer John Hill made millions from song meant for charity
As per the reports, in July, he finished The Big -ss Stadium Tour with Jelly Roll. The tour ran for three months across North America, starting in late April. In August 2024, Malone released his first-ever country record F-1 Trillion. The album debuted at No. 1 on the Billboard 200. It produced several hit tracks like, “I Had Some Help” with Morgan Wallen, “Pour Me a Drink” with Blake Shelton, “Guy for That” with Luke Combs, and “What Don’t Belong to Me”.
FAQs
Q1: Why is Post Malone in the SKIMS campaign?Post Malone is the face of Kim Kardashian’s SKIMS men’s campaign, showing off camo underwear and loungewear in a rugged outdoor photoshoot.
Q2: When will Post Malone’s SKIMS collection be available?
The SKIMS men’s collection featuring Post Malone’s camo briefs goes live on August 21 on the brand’s website.
