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Tata motors: Indian automobile manufacturer Tata Motors announced on Wednesday that it had re -entered the South African passenger vehicle market after six years. The company has launched three SUVs and an entry-level compact hatchback. Tata Motors has launched models such as Panch (Compact SUV), Curve (Cup Inspired SUV), Tiago (hatchback) and Harrier (Premium SUV) in the South African market. All these models are based on traditional fuel (petrol-diesel) and will be available for sale from September.

Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicle Limited and Tata Passenger Electric Mobility Limited, said that our return to South Africa is an important milestone in Tata Motors’ global visit.

Preparation to give customers better experience

Shailesh Chandra further said that we are excited to bring our new generation vehicles into a market with state -of -the -art technology, unmatched security and modern design that gives importance to security, quality and innovation. By making Motus his favorite partner, we have a confidence to provide us with customers a great ownership experience that will also make a meaningful contribution to the local economy of South Africa.

Tata will do business through 40 dealerships

According to an official statement, the company will work through 40 dealerships, which are planned to extend by 2026 to 60. Tata’s passenger car division has appointed Motus Holdings in South Africa as its exclusive distributor. Tata Motors in South African markets is currently expected to be competed with Chinese brands dominated. The growing demand for budget-friendly cars is motivating global vehicle manufacturers to provide more options to customers and also motivating abroad to depend on low-cost imports from India and China.

In South Africa, Tata Motors is facing competition from Chinese vehicle manufacturers such as Cherry Group, BYD, Beijing Automotive and GWM, who have introduced vehicles at competitive prices with various powertrains in recent years.

Indian Carmaker South Africa’s passenger vehicle left the market after selling brands such as Indica Hatcback in 2019. Indica hatchback was economical, but received mixed reaction from consumers. However, the company retained its commercial vehicle operations in South Africa.