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There are many great auto companies in the Indian auto market. Tata Motors is one of the leading car manufacturers. Even today, the first choice of customers when buying a car is Tata car. The company always offers the best car at the customer’s demand and requirement. It also offers a strong discount to attract them.

Similarly, the company has now launched its 4 powerful cars directly in South Africa. The company has launched four new models in South Africa – Harrier, Curvv, Punch and Tiago. The event at Sandaton in Johannesburg revealed that the company is now focusing on strengthening its presence outside India.

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The design of the car, considering the local market

Tata Motors has launched these cars in partnership with Motus Holdings, the largest automobile distribution company in South Africa. These vehicles are specifically designed to take into account the needs of the customer and the roads there. Harrier is a powerful and premium SUV, Curvv attracts customers with its sporty design and advanced features, Punch is a compact and stylish SUV, while Tiago is a smart and affordable hatchback for cities.

A large target of sales and dealerships

In India, the sales of Tata Motors have increased by 350 percent in the last 5 years. Now the purpose of the company is to implement a successful model in South Africa. Currently, the company has 40 dealerships, which are planned to be 60 by 2026. This will make it easier to reach the customers and provide them with quality offersels service.

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Approach to company management

Shailesh Chandra, Managing Director of Tata Motors, said that the launch in South Africa is an important stage in his global journey. So Motus Holdings’s CEO Okort Jans Van Renusborg said that this partnership is not only limited to selling cars, but it is a step towards creating a future of trust and good mobility.

Employment and facilities for the locals

Tata Motors will not only emphasize the sales of cars, but will invest in employment generation, skill development and training programs for the locals. In addition, the company will provide affordable finance options to attract customers, which can easily buy new cars.