Everton kicked off a new era at gleaming Hill Dickinson Stadium with fireworks and towering blue plumes of smoke on Sunday, 133 years to the day since Goodison Park had opened.
Iliman Ndiaye sparked bedlam in the new venue when he tapped in Jack Grealish’s cross in the 23rd minute for the first competitive goal at the stadium against Brighton and Hove Albion.
The Blues’ new arena is called Hill Dickinson Stadium, but why, who is Hill Dickinson?
Why Everton’s new home is called Hill Dickinson Stadium?
Hill Dickinson is a Liverpool-based law firm, founded in 1810 – 68 years before the football club. Everton’s new stadium is called Hill Dickinson Stadium because the club entered into a long-term naming rights agreement with the firm.
Everton said the partnership is “a long-term agreement” and “one of the largest stadium naming rights deals in Europe”.
Naming rights deals are a common practice in modern sports, where clubs sell the name of their stadiums to corporate sponsors to generate significant revenue.
The partnership also has a deeper, historical connection. One of the founders of Hill Dickinson’s predecessor firm, Cuff Roberts, was William Cuff, a former chairman of Everton Football Club. This shared history and local connection to Liverpool were cited as key factors in the agreement, making it a fitting partnership for both organisations.
Where is the stadium situated?
Hill Dickinson Stadium is situated at Bramley-Moore Dock in Vauxhall in Liverpool. Bramley-Moore is a former commercial dock.
With 52,888-seats, the stadium is now the eighth largest in England, and the eleventh largest in Britain. It will also be a host venue for UEFA Euro 2028 and the 2025 Rugby League Ashes.
Published on Aug 24, 2025
