Mumbai: Zee Entertainment Enterprises Ltd (ZEEL) has appointed Laxmi Shetty as Head – Advertisement Revenue, Broadcast & Digital, with immediate effect, even as Chief Growth Officer for Ad Sales Ashish Sehgal has resigned from his position. In her new role, Shetty will report directly to CEO Punit Goenka.
Shetty has been with the company for over two decades and has played a key role in the revenue function. ZEEL said her experience in advertising, coupled with her contributions in building cross-platform solutions and enhancing revenue opportunities, made her a natural choice for the position.
In her expanded mandate, Shetty will be responsible for driving the company’s monetisation strategy, tapping into new revenue streams, and strengthening relationships with advertisers across television and digital platforms.
ZEEL said it has mutually agreed to part ways with Sehgal, who led the advertising revenue vertical as Chief Growth Officer, as he pursues new opportunities.
The changes come as India’s advertising market undergoes a period of rapid transformation, with digital platforms steadily gaining share even as television remains a dominant medium. For ZEEL, reinforcing its advertising revenues across both segments is considered crucial to sustaining growth.
The broadcaster has seen several leadership transitions in recent years as it adapts to a highly competitive media and entertainment landscape marked by consolidation and evolving consumer preferences.
In Q1, the company's advertising revenue dropped 17% year-on-year to ₹759 crore, with domestic ad revenue falling 19% due to an extended sports calendar and reduced FMCG spending.
Shetty has been with the company for over two decades and has played a key role in the revenue function. ZEEL said her experience in advertising, coupled with her contributions in building cross-platform solutions and enhancing revenue opportunities, made her a natural choice for the position.
In her expanded mandate, Shetty will be responsible for driving the company’s monetisation strategy, tapping into new revenue streams, and strengthening relationships with advertisers across television and digital platforms.
ZEEL said it has mutually agreed to part ways with Sehgal, who led the advertising revenue vertical as Chief Growth Officer, as he pursues new opportunities.
The changes come as India’s advertising market undergoes a period of rapid transformation, with digital platforms steadily gaining share even as television remains a dominant medium. For ZEEL, reinforcing its advertising revenues across both segments is considered crucial to sustaining growth.
The broadcaster has seen several leadership transitions in recent years as it adapts to a highly competitive media and entertainment landscape marked by consolidation and evolving consumer preferences.
In Q1, the company's advertising revenue dropped 17% year-on-year to ₹759 crore, with domestic ad revenue falling 19% due to an extended sports calendar and reduced FMCG spending.
