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In a fashion world that changes by the minute, SYKA Clothing stands apart with its belief that style should be timeless, thoughtful, and true to the wearer. Founded by sisters Sidra and Kayaanat Sohail Haider , the brand is quickly carving its niche in semi-western, semi-modest fashion , blending global elegance with the cultural and functional needs of the Indian market.

The journey began on December 1, 2024 with a quiet yet confident soft launch on Instagram. What started as a 12-piece capsule collection has now grown into 30 unique designs, each piece carefully created to be lived in, not just worn. From flowing silhouettes to structured separates, the collection reflects a perfect balance of style, comfort, and confidence.

At the core of the brans is a shared vision: fashion that embraces the diversity of the Indian body type, ensuring every design flatters, empowers, and feels effortless.

“SYKA is for the confident, modern woman whose wardrobe tells a story — a story of strength, individuality, and self-expression,” say co-founders Sidra and Kayaanat Sohail Haider.

Sidra, a fashion design graduate from a private university in Lucknow, brings bold creativity and a refined design sensibility to the label. Kayaanat, with her keen understanding of storytelling and brand identity, complements the vision by shaping SYKA’s identity as more than just clothing — but a statement of conscious, purposeful living.

What sets the brand apart is its strong commitment to sustainability. Already 95% sustainable, the brand uses natural fabrics like cotton, linen, and hemp, and continues to push towards complete eco-consciousness. By keeping collections intentionally small and impactful, it avoids overproduction and waste — staying true to its philosophy of quality over quantity.

Priced between ₹2,499 and ₹7,599, each piece reflects premium craftsmanship while remaining accessible to a discerning audience of young professionals, trendsetters, and style-conscious women. Early previews hint at a palette of neutral sophistication contrasted with vibrant pops of colour, making the collection versatile across moods, occasions, and seasons.

The official launch of the brand is expected later this month, marked by an intimate showcase in Lucknow and a digital-first campaign to reach audiences nationwide.

With their youthful drive, complementary strengths, and commitment to purposeful fashion, Sidra and Kayaanat Sohail Haider are setting SYKA on course to become a name to watch in India’s contemporary fashion scene. More than a clothing brand, SYKA is a movement — where style, responsibility, and self-assurance meet beautifully.