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It’s the festive season, and while most people are going crazy over the perfect outfit, some are pulling out their phones and booking something rather unconventional: a friend. Yes, “renting a friend" is the new plus-one, hired to laugh at your jokes, pose for Instagram photos, and most importantly, make sure you don’t look awkwardly alone at the buffet table.At first, it sounds bizarre. Why would anyone pay for a company? But dig a little deeper, and the answer is beyond ‘loneliness’-it’s about optics, social pressure, and the hidden currency of status in the age of curated lives .
Friendship as a backdropOn Instagram, appearances matter. A photo of you hanging out with a stylish ‘friend’under fairy lights instantly upgrades your brand. Shifting the focus from brand, even the simplest explanation says humans have an inherent desire to feel part of a group. Social media amplifies this by making social acceptance visible through followers, likes, and comments. Renting friends offers a shortcut to appear included and socially valued, fulfilling the ‘love/belonging’ need according to Maslow's hierarchy theory.
The rented friend isn’t just a warm body in the background. They’re part of a narrative- a storyline where you’re never alone, never overlooked, and always part of the vibrant social scene.

Status-saverOne of the most fascinating aspects of this trend is the acting. A rented friend might not only be your plus-one but also your old college friend, charming co-worker, or even business partner. They’re not there simply to chat-they’re there to perform, to project the life you want others to believe you’re living. What would they get in return? According to some Reddit users, charges for being a ‘friend’ for an hour can start from $8/hour(apx), which roughly makes around 3000 rupees for a 5-hour outing. Yes, someone else is paying you to hang out, to have coffee with, to yap endlessly. But from that hired-friend’s POV, it’s a modern form of theater where you have to pretend, except the stage is a wedding, a dinner party, or an influencer’s Instagram story.


Are we paying the price of FOMO ?Behind the sparkle, fun, and jokes, there’s a serious financial commitment. Rates can go as high as $200 an hour, even more, depending on the event and the desired ‘persona’. On social media, some comments have emerged questioning ‘Isn’t there a guilt of not being the ‘actual’ friend?’ or ‘How to be a friend without actually being attached to their problems?’ Harsh enough, but that’s the idea.Consider this: people are paying not for friendship itself, but for the perception of being socially integrated. It’s proof of how heavily we value image and companionship, even manufactured ones.
There’s an irony baked into this practice. Renting a friend to avoid looking lonely underscores how deeply loneliness defines modern life. Yet at the same time, the booming demand shows people are willing to invest in emotional presence-even if temporary. Social media aesthetics and the fear of being left out are shaping how much we’re willing to pay to simply look like we belong.
When one side of the world is celebrating solo traveling, solo dates, there’s another side that craves a friend. Now the craving sometimes happens out of ‘superficial image management,’ but sometimes it also reflects lonely hearts that focus so much on social performance that friendship now needs to be outsourced itself.