The International Cricket Council (ICC) has announced a partnership with Google aimed at transforming the way fans connect with women’s cricket. The collaboration will harness Google’s suite of technologies to make the sport more dynamic, accessible and engaging, while also building on the global momentum surrounding women’s sports.
The tie-up comes at a pivotal time for the women’s game, with two marquee tournaments scheduled over the next 10 months — the ICC Women’s Cricket World Cup 2025, jointly hosted by India and Sri Lanka, and the ICC Women’s T20 World Cup 2026, to be held in England and Wales.
As part of the alliance, Google will deploy products including Android, Google Gemini, Google Pay and Google Pixel to create an integrated fan ecosystem.
From discovering match highlights to following players and celebrating victories, the partnership aims to enrich every stage of the fan journey, bringing audiences closer to the game’s defining moments and personalities.
The ICC said the collaboration underscores its commitment to growing women’s cricket, following the landmark announcement earlier this year of Unilever as the first global women’s partner.
“This partnership with Google is a landmark moment for women’s cricket and underlines our commitment to taking the women’s game to even greater heights,” ICC Chairman Jay Shah said.
“By harnessing Google’s world-class innovation, we will be able to create more engaging experiences for fans and bring the sport closer to people everywhere.
“Women’s cricket is growing faster than ever before, and this collaboration will not only help accelerate its global reach but also inspire future generations to see cricket as a game where they belong. Together with Google, we aim to make women’s cricket a truly global force, resonating with fans in both established and emerging markets.”
Shekar Khosla, VP Marketing at Google India, added: "Cricket has always been about community and shared passion. We are proud to partner with the ICC to bring fans of women's cricket closer to the game through our technology.”
“This alliance is not just about a single tournament; it's about building deeper engagement, making the sport more accessible, and enabling fans to feel a stronger connection with what they care about.”
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The tie-up comes at a pivotal time for the women’s game, with two marquee tournaments scheduled over the next 10 months — the ICC Women’s Cricket World Cup 2025, jointly hosted by India and Sri Lanka, and the ICC Women’s T20 World Cup 2026, to be held in England and Wales.
As part of the alliance, Google will deploy products including Android, Google Gemini, Google Pay and Google Pixel to create an integrated fan ecosystem.
From discovering match highlights to following players and celebrating victories, the partnership aims to enrich every stage of the fan journey, bringing audiences closer to the game’s defining moments and personalities.
The ICC said the collaboration underscores its commitment to growing women’s cricket, following the landmark announcement earlier this year of Unilever as the first global women’s partner.
“This partnership with Google is a landmark moment for women’s cricket and underlines our commitment to taking the women’s game to even greater heights,” ICC Chairman Jay Shah said.
“By harnessing Google’s world-class innovation, we will be able to create more engaging experiences for fans and bring the sport closer to people everywhere.
“Women’s cricket is growing faster than ever before, and this collaboration will not only help accelerate its global reach but also inspire future generations to see cricket as a game where they belong. Together with Google, we aim to make women’s cricket a truly global force, resonating with fans in both established and emerging markets.”
Shekar Khosla, VP Marketing at Google India, added: "Cricket has always been about community and shared passion. We are proud to partner with the ICC to bring fans of women's cricket closer to the game through our technology.”
“This alliance is not just about a single tournament; it's about building deeper engagement, making the sport more accessible, and enabling fans to feel a stronger connection with what they care about.”
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