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On September 5, 2025, the European Union imposed a fine of € 2.95 billion ($ 3.45 billion) on Alphabet’s Google for anti-competition practices in the Edtech business, which was its fourth major fine in a decade. The European Commission accused Google of misusing its dominance and damaging rivals, advertisers and publishers since 2014. The European Union’s Antitrest Commissioner Teresa Ribera demanded a proposal to propose measures within 60 days to overcome the conflict of interest from Google and warned that her shares could be disinfected if they do not follow it.

On September 5, 2025, US President Donald Trump criticized the fines “inappropriate” and “discriminatory” in a post on Truth Social and threatened to investigate under Section 301, which could impose retaliation. Trump claimed that the fine, which is part of a fine of about 10 billion euros imposed by the European Union on Google, is to withdraw funds from American investment. Google, who is planning to appeal, argued that this decision damages European businesses by limiting mudification options.

The fine comes after the previous fine imposed by the European Union: 4.34 billion euros (2018) for Android, 2.42 billion euros (2017) for shopping search violations, and canceled 1.49 billion euro adsense fine. The actions of the European Union highlight the transatlantic tension over technical regulation, Google is also facing an American mistrust trial starting from September 22, 2025, where the Department of Justice is exploring measures for similar advertising technology concerns.

This significant penalty underlines the European Union’s effort to prevent Big Tech’s dominance, while the Trump’s response indicates potential business conflicts. Google’s advertising technology practices are under the purview of global investigation, which can have an impact on the impartiality and competition of the digital market.