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Skincare fans are in for a treat today as one of Liz Earle’s most-loved products (full size) has been reduced to just £10 for 24 hours only. The Hydrating Cream Mask, which normally costs £20, is currently half price at Boots as part of the retailer’s £10 Tuesday deal – but you’ll have to be quick if you want to snap it up.

The cream mask has built a loyal following thanks to its deeply nourishing formula, packed with naturally active ingredients including borage oil, apricot kernel oil and rose-scented geranium. It’s designed to restore moisture to dry, stressed or dehydrated skin, and shoppers swear by it as a quick fix when their complexion is in need of a boost.

The texture is rich and comforting but not heavy, and it can be used either as a traditional mask for 10–15 minutes or applied overnight for a more intensive treatment. Some even use it as a pre-makeup step, massaging it in to smooth out any rough patches before foundation.

Reviews across Boots and Liz Earle’s own site are glowing, with customers repeatedly calling it a 'gamechanger' for dry skin. One happy shopper said: “I’ve had dry patches for years and nothing shifted them until this. My skin feels completely different – so much smoother and softer.” Another described it as “the best mask I’ve ever used” and praised it for leaving their skin “hydrated and glowing” without causing irritation, even on sensitive areas. Others mention how a little goes a long way, making the reduced price even better value.

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The timing couldn’t be better for this price drop either, as the colder weather and central heating start to take their toll on complexions. Fans say the mask is a lifesaver in winter when skin feels tight, flaky or uncomfortable, and many keep a tube permanently stocked in their bathrooms. One review even mentioned that it’s the only product that helps calm their eczema-prone skin, which shows just how gentle yet effective the formula is.

Elsewhere in beauty sales, ESPA's Rehydration IsoTonic Flash Mask is discounted to £24 today, down from £40, saving you £16 on this much-loved hydrating treatment. You can also nab a rare 20% off the Kiehl's Ultra Facial Masque, which is on sale for £32 today.

At £10 for the Liz Earle buy, it beats plenty of luxury hydrating masks on the market which can sell for upwards of £30, proving you don’t need to spend big to see results. It also means it’s a perfect time to try the product if you haven’t before, or to stock up if you already love it. The deal is live now at Boots both in store and online but ends at 11.59pm tonight, after which the price will jump back to £20.