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Nationwide Consumer Awareness Campaign against I4C and Amazon India’s online fraud and scams
Samira Vishwas | September 19, 2025 1:24 AM CST

Indian established by the Home Ministry of the Government of India Cybercrime Coordination Center (I4C) and Amazon India have decided to launch a nationwide campaign #scamsmartindia. The purpose of this initiative is to protect consumers from the increasing threat of online fraud and scam. This partnership initiative is focused on delivering the grassroots of the society to the grassroots of the society, and the goal is to make it easier, easy to understand, making it easier to understand and make technology -based restrictions.

As part of this campaign, I4C and Amazon will be implementing various activities at the national as well as regional levels in the coming months. These include social media content that converts to complex fraud types, which are converting millions of homes to millions of homes, converting each delivery into personal security messages, educational sheets in Amazon packages, guiding customers to securely buying customers for safe purchase and deception. Hachanthon is included.

How to identify deceives

I4C Director Shri Nishant Kumar said, “Purchase during the festival is the natural part of every Indian family. But during this time Deceit The movement of the performance also increases and they also try to deceive the insecure groups such as the consumers and senior citizens who use the Internet, especially for the first time. This partnership with Amazon will make consumers aware of how to detect fraud and read them from being trapped in their trap. We are delighted to take on the goal of preventing online fraud with Amazon in India and providing safe purchase experience. “

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The importance of customer’s faith

Vice President of Amazon India – Legal, Rakesh Bakshi said, “Customers trust for Amazon is our highest priority. When the name of the famous brand is wrongly used to deceive fraudulent customers, they not only harm the business, but also reduce the trust of the customers in the entire digital economy of the country. It can be rescued and complained about it. “

This partnership is an important step towards creating a safe digital India and underlines the collective commitment for customer safety. This announcement is made at a very important stage, as more than half of India’s cases of fraud happens online, and according to a recent MacAphi report, the risk is especially relatively high during the festive season.

This initiative also leads to the ongoing efforts for Amazon’s customers. The company actively works with various industrial institutions to educate consumers in safe online purchases across the country and organize workshops that enhance capacity.

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