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Seven out of 10 Brits are turning to tech, including AI, Google and social media, for help with major life decisions, often ignoring their gut instincts, according to a new poll. The survey of 2,000 adults revealed that nearly half have disregarded their own intuition in the past, leading to regret, particularly in matters of love, finances and careers.

Over a third (36%) admitted that they rely on technology to guide them in making significant life choices multiple times each month. More than half (54%) turn to tech for advice on health matters, as well as big financial decisions (29%) and career choices(21%).

Interestingly, 65% of those surveyed had never heard of the 'gut-brain connection', often described as the inherent communication between the brain and the digestive system.

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In an effort to encourage Brits to trust their gut instincts, Arla Cultura, a new gut health dairy brand which commissioned the research, partnered with comedian Rachel Fairburn.

She took Gut Chats to the streets of London to discover the public's biggest regrets from ignoring their gut feelings. These confessions ranged from overlooking relationship warning signs to making disruptive life choices and jumping into a new job.

Stuart Ibberson, spokesperson for Arla Cultura said: "Brits are scrolling for answers, but some of the best guidance comes from within. Trusting your instincts starts with caring for your gut – and with our new range, we've made this the priority, designed with this in mind.

"Whether it's decisions about love, money or diet, technology can certainly help, but it can't replace the instinctive signals our bodies give us."

But following gut feelings isn't always straightforward; 16 per cent wish they had listened to their bodies more regarding their health, and nine per cent feel the same way about food choices.

When it comes to everyday choices, 90 per cent have turned to technology before making their minds up about something.

What's more, a fifth say they depend on technology multiple times each day – from assistance with child-rearing to workplace issues.

Respondents most commonly check the web for travel arrangements and health worries, daily money matters and food-related choices.

The primary measures they are presently adopting to boost their digestive health include consuming more water, focusing on consistent physical activity and incorporating more fibre-packed foods.

Stuart Ibberson added: "The human body is incredibly complex, so it's no surprise many of us aren't sure how to improve digestive health, despite believing it's important.

"The good news is it doesn't need to be complicated. There are simple steps everyone can take, like opting for fibre-rich foods and adding variety to your diet where you can."