New Delhi-based Anicut Capital has led a pre-seed funding round in Goodmelts, a maker of flame-free home fragrance products.
Founded in 2023, Goodmelts is a Direct-to-Consumer (D2C) brand and aims to reimagine home scents, offering toxin-free and sustainable alternatives to traditional products. The round also saw participation from TDV Partners, Optional Gravity Ventures, Growth Sense Venture Fund and Growth91.
"While most brands in India only talk about scent in terms of odour elimination, we want to go beyond,” said Vincy Saini, cofounder of Goodmelts. “At Goodmelts, we’re creating scents that not only transform spaces but also influence emotions, support well-being, and seamlessly become part of your daily routine.”
Nimish Batra, co-founder of Goodmelts, said consumer sensibilities are evolving, and so is the demand for reliable, cleaner products. “We are designing with innovation, safety, and sustainability at the core, building an ecosystem of products for this new Indian customer who seeks both design and trust in their everyday choices,” adds Batra.
“What drew us to Goodmelts was the passion and clarity of Vincy and Nimish. They aren’t just building products; they are shaping how people feel at home every day,” said Ajay Anand, partner, Early-Stage Equity Practice of Anicut.
Anicut Capital is an alternative asset management company managing multiple AIFs across both debt and equity strategies and high-growth Indian enterprises. Managing six diverse funds, including three debt funds and three equity funds, Anicut has a total active AUM of Rs 3,500 crores. Its portfolio includes Milky Mist, The Ayurveda Experience, Wow! Momo, Bira, Blue Tokai and Neemans, among others.
“This investment reflects growing confidence in innovative Indian brands that prioritise safety, sustainability, and consumer well-being,” said Ankita Singh, founder of law firm Sarvaank Legal, who advised Anicut-led investors in the transaction.
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Founded in 2023, Goodmelts is a Direct-to-Consumer (D2C) brand and aims to reimagine home scents, offering toxin-free and sustainable alternatives to traditional products. The round also saw participation from TDV Partners, Optional Gravity Ventures, Growth Sense Venture Fund and Growth91.
"While most brands in India only talk about scent in terms of odour elimination, we want to go beyond,” said Vincy Saini, cofounder of Goodmelts. “At Goodmelts, we’re creating scents that not only transform spaces but also influence emotions, support well-being, and seamlessly become part of your daily routine.”
Nimish Batra, co-founder of Goodmelts, said consumer sensibilities are evolving, and so is the demand for reliable, cleaner products. “We are designing with innovation, safety, and sustainability at the core, building an ecosystem of products for this new Indian customer who seeks both design and trust in their everyday choices,” adds Batra.
“What drew us to Goodmelts was the passion and clarity of Vincy and Nimish. They aren’t just building products; they are shaping how people feel at home every day,” said Ajay Anand, partner, Early-Stage Equity Practice of Anicut.
Anicut Capital is an alternative asset management company managing multiple AIFs across both debt and equity strategies and high-growth Indian enterprises. Managing six diverse funds, including three debt funds and three equity funds, Anicut has a total active AUM of Rs 3,500 crores. Its portfolio includes Milky Mist, The Ayurveda Experience, Wow! Momo, Bira, Blue Tokai and Neemans, among others.
“This investment reflects growing confidence in innovative Indian brands that prioritise safety, sustainability, and consumer well-being,” said Ankita Singh, founder of law firm Sarvaank Legal, who advised Anicut-led investors in the transaction.
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