MakeMyTrip and Google Cloud announced a partnership on Wednesday that the companies said aims to enhance MakeMyTrip’s Myra platform, with the goal of making bespoke travel planning and booking more 'intuitive' and 'accessible' to all travellers.
MakeMyTrip said by harnessing Google Cloud’s advanced AI capabilities, its platform will create and refine personalized itineraries based on travellers’ preferences and requirements, drawing on reviews, maps, and other grounded sources of information, with greater accuracy and efficiency than current chatbot-based planners.
New AI-powered features in Myra include intuitive destination discovery, and personalized traveller itineraries.
MakeMyTrip has developed its own custom AI models and algorithms to help travellers plan their daily itineraries using a combination of Google’s advanced family of models, including Gemini, light-weight and open models like Gemma, and image and video generation models like Veo and Imagen. The company said these enable travellers to optimize their trips within constraints such as budget and duration, delivering robust and personalized itineraries.
MakeMyTrip said the company and Google Cloud aim to reimagine traveller experiences by enabling hybrid modes of communication, including text, audio, images, and video at relevant points in a conversational, trip-planning flow. The language capabilities of Google’s AI models also enable Myra to assist travellers with voice support in vernacular languages.
“Planning and booking travel has become increasingly complex, with travellers expecting more choice, faster service, and experiences tailored to their unique preferences and constraints,” said Rajesh Magow, Co-founder and Group CEO, MakeMyTrip. “Our goal has always been to remove that complexity and make every step of travel simple, personal, and stress-free for all Indians, regardless of destination or budget. Our partnership with Google Cloud allows us access to AI capabilities that will let us innovate faster, personalize at scale, and introduce new features that keep improving over time so we can deliver delightful journeys for our millions of customers.”
Online travel is one of the most demanding and fast-moving spaces, where customer expectations are constantly rising, said Karan Bajwa, President, Asia Pacific, Google Cloud. “MakeMyTrip’s strategy to put AI at the core of its platform addresses these challenges head on. By combining the company’s deep understanding of travellers with our generative AI and richer content capabilities, it is creating more personalized and seamless experiences, while building a flexible foundation for future innovation," he added.
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MakeMyTrip said by harnessing Google Cloud’s advanced AI capabilities, its platform will create and refine personalized itineraries based on travellers’ preferences and requirements, drawing on reviews, maps, and other grounded sources of information, with greater accuracy and efficiency than current chatbot-based planners.
New AI-powered features in Myra include intuitive destination discovery, and personalized traveller itineraries.
MakeMyTrip has developed its own custom AI models and algorithms to help travellers plan their daily itineraries using a combination of Google’s advanced family of models, including Gemini, light-weight and open models like Gemma, and image and video generation models like Veo and Imagen. The company said these enable travellers to optimize their trips within constraints such as budget and duration, delivering robust and personalized itineraries.
MakeMyTrip said the company and Google Cloud aim to reimagine traveller experiences by enabling hybrid modes of communication, including text, audio, images, and video at relevant points in a conversational, trip-planning flow. The language capabilities of Google’s AI models also enable Myra to assist travellers with voice support in vernacular languages.
“Planning and booking travel has become increasingly complex, with travellers expecting more choice, faster service, and experiences tailored to their unique preferences and constraints,” said Rajesh Magow, Co-founder and Group CEO, MakeMyTrip. “Our goal has always been to remove that complexity and make every step of travel simple, personal, and stress-free for all Indians, regardless of destination or budget. Our partnership with Google Cloud allows us access to AI capabilities that will let us innovate faster, personalize at scale, and introduce new features that keep improving over time so we can deliver delightful journeys for our millions of customers.”
Online travel is one of the most demanding and fast-moving spaces, where customer expectations are constantly rising, said Karan Bajwa, President, Asia Pacific, Google Cloud. “MakeMyTrip’s strategy to put AI at the core of its platform addresses these challenges head on. By combining the company’s deep understanding of travellers with our generative AI and richer content capabilities, it is creating more personalized and seamless experiences, while building a flexible foundation for future innovation," he added.
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