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Asia continues to be a favourite for travellers worldwide, offering a mix of mountains, beaches, cultural hotspots, and adventure escapes. According to the Smart Travel Asia 2025 report, Bangkok, Thailand, has scored the top holiday destination for the year. The city is known for its bustling street life, gilded temples, vibrant night markets, and rooftop bars that give visitors an unforgettable experience.
The report also highlights several Indian cities as must-visit destinations in 2025. Rajasthan, with its desert palaces and colourful bazaars, and Kerala, with serene backwaters and Ayurvedic retreats, have made it to the top 10 list, reflecting the growing global interest in India’s cultural and natural offerings.
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Asia's best holiday destinations in 2025:
The report also highlights several Indian cities as must-visit destinations in 2025. Rajasthan, with its desert palaces and colourful bazaars, and Kerala, with serene backwaters and Ayurvedic retreats, have made it to the top 10 list, reflecting the growing global interest in India’s cultural and natural offerings.
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| Rank | Destination(s) | Country |
| 1 | Bangkok | Thailand |
| 2 | Tokyo | Japan |
| 2 | Bali | Indonesia |
| 3 | Chiang Mai | Thailand |
| 4 | Seoul | South Korea |
| 4 | Luang Prabang | Laos |
| 5 | Hong Kong | China |
| 5 | Phuket | Thailand |
| 5 | Rajasthan | India |
| 6 | Taipei | Taiwan |
| 6 | Kyoto | Japan |
| 6 | Da Nang/Hoi An | Vietnam |
| 7 | Singapore | Singapore |
| 7 | Siem Reap | Cambodia |
| 7 | Penang | Malaysia |
| 8 | Phu Quoc | Vietnam |
| 8 | Kuala Lumpur | Malaysia |
| 8 | Maldives | Maldives |
| 9 | Macau | China |
| 9 | Kerala | India |
| 9 | Hangzhou | China |
| 10 | Bhutan | Bhutan |
| 10 | Palawan | Philippines |
| 10 | Sabah | Malaysia |
