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If you think money can buy everything, this fashion brand just proved you wrong! The internet is currently abuzz over an ₹18 lakh jacket that looks nothing short of iconic but despite its price tag and allure, it still sits untouched on a mannequin.

Chandler Lesesne, the owner of a vintage shop, is the proud owner of this stunning piece. Skipping the classic black-and-white tuxedo on his wedding day, he chose to wear a hand-painted corduroy jacket that tells his love story. From adorable cats and purple wisteria flowers to the venue of their wedding, the jacket captures it all in intricate detail.



But here’s the catch, the masterpiece comes with a price tag of $2,100 (approximately ₹18.6 lakh). While that may not seem like a fortune for some, people are still hesitant to get their hands on it. Why? Because this isn’t just any jacket. It’s a one-of-a-kind creation from Bode, the luxury fashion label that has turned its Senior Cord pieces into global status symbols.

Founded in 2016 by Emily Adams Bode Aujla, Bode is celebrated for blending modern silhouettes with vintage craftsmanship, known especially for its quilting, mending, and storytelling approach to design. The brand’s Senior Cord collection, which debuted in 2018, draws inspiration from a 121-year-old Purdue University tradition and even caught the attention of singer Harry Styles, who famously wore one.

But here’s the twist: you can’t just walk in and buy one. To own a Bode Senior Cord jacket , you need to submit your personal life story, something that truly inspires the designers and makes you worthy of their custom creation.

Unlike other luxury brands that trade on exclusivity through limited drops, Bode celebrates individuality and emotion. Once you place your order, the brand sends you a detailed questionnaire asking about your hobbies, favourite films, lucky numbers, family background, and key life milestones. If your story resonates, their artists transform your memories into hand-painted illustrations on the jacket of your choice.



Think it sounds a bit much? Think again. The brand’s emotional, made-to-order model is thriving. One 32-year-old copywriter shared his Bode story online—his custom jacket featured his favourite hockey team’s logo, his wife’s name, and the Empire State Building as a nod to his New York roots and Jewish heritage. His imagination, quite literally, became wearable art.



Bode’s bespoke business model has seen a 120 per cent growth, alongside a Paris flagship opening, a Nike collaboration, and even a runway showcase during the Super Bowl. Clearly, their approach to storytelling through style is striking all the right notes.

So, if you’ve got ₹18 lakh to spare and a story worth telling, Bode is waiting to turn your memories into a masterpiece. After all, in their world, fashion isn’t just worn, it’s lived.

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