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News India Live, Digital Desk: Bollywood’s Khiladi Kumar, Akshay Kumar always remain in the headlines for some reason or the other. But this time he is not in the news about any of his films or action scenes, but about a very important and legal issue. Akshay Kumar has approached the Bombay High Court to protect his “Personality Rights”. This news is very important for all those people who want to use the image, voice or name of any celebrity commercially. What is the whole matter of ‘Personality Rights’? Actually, ‘Personality Rights’ or the right to personality means that any person has the full right to use or not use his identity (his image, his voice, his name or any other unique identity). No other person or company can earn money by using these things without his consent. Akshay Kumar has appealed to the High Court to protect this right. ‘Akshay Kumar Legal News’ has now become a topic of discussion all over Bollywood. Akshay Kumar is worried that his ‘image’, his ‘voice’ or his ‘identity’ can be misused commercially. Nowadays, with the rise of deepfake technology, celebrities are also very worried about ‘theft of their voice’ or ‘misuse of image’. Doing so may harm their reputation and may also mislead people. This is why ‘Bollywood stars’ are now approaching the court to protect their rights. This is an important battle of ‘Celebrity Rights Act’. Why did Akshay Kumar take this step? If sources are to be believed, Akshay Kumar does not want anyone to take advantage of his popularity and use his image or voice for advertising or any other commercial work without his permission. Their concern is justified, because in the digital age it is very easy for one’s identity to be misused. This is being considered an important step for ‘celebrity rights in Bollywood’. If the High Court gives a verdict in favor of Akshay Kumar, then it will become an example for other celebrities and they can also take such steps to protect their ‘personality rights’. This will help in protecting his personal life and professional image. This petition filed in ‘Akshay Kumar Bombay High Court’ shows how even big stars are serious about their privacy and professional identity. This issue may become a subject of much debate in the field of Bollywood and law in the future.