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The launch of any MercedesBenz is an event – one that celebrates technological prowess, automotive history, and ultraluxurious interiors. But one detail often gets overlooked – the body colour. After all, a MercedesBenz in black is as luxurious as the one in white, or grey, or red, or silver.

Or is it?

Last week, while driving the EClass in a new shade called Verde Silver Metallic, I realised it isn’t just another shade, but a statement, a subtle yet striking departure from the conventional, and it begs the question: does a colour truly make a difference in a car of this calibre?

It actually does.

The EClass is so popular in India that it has all but stopped getting second glances – but the EClass in this new shade is different. It’s a flashy, attentiongrabbing colour, and also the one that invites you to closely inspect it. At first glance, it appears to be a sophisticated, deep shade of silver with a hint of green. But take the car in bright sunlight, and a verdant green emerges from within the metallic colour. The finish is lustrous, and adds to the EClass’s sculpted lines.

Why is colour important?

Traditional colours such as black, white, silver, and grey are timeless, but they easily blend into the urban environment, but shades like the Verde Silver Metallic can elevate the appeal of a luxury car – making it a bit more aspirational, and giving it individuality without ostentation.

It was launched to celebrate the oneyear milestone of the EClass LWB, and is available across the entire EClass LWB variant lineup: the E200, E220d, and the toptier E450 4Matic AMG Line. Post the GST 2.0 reforms, the EClass is now Rs 6 lakh cheaper, and the prices are: E200 (Rs 78.5 lakh), E220d (Rs 80.5 lakh), and the E450 (Rs 91.7 lakh).