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PM Modi’s message: Before Diwali 2025, Prime Minister Narendra Modi has appealed to the countrymen to give priority to local products on this auspicious occasion of festivals and respect the hard work, creativity and innovation of 140 crore Indians. Through a post on social media platform X (formerly Twitter), he appealed to the citizens of the country to adopt the ‘Vocal for Local’ campaign and "Say with pride that this is Swadeshi" Urged to say.

The Prime Minister said that if people share the indigenous goods purchased by them on social media, it will inspire others and this public campaign will get more strength. His message strengthens the ‘Vocal for Local’ initiative, whose objective is to make India economically self-reliant.

Small traders and artisans will get a boost

This initiative is an effort to support small traders, artisans, weavers and local entrepreneurs of the country. When people buy local products, it not only supports their livelihood but also promotes India’s traditional handicrafts and indigenous industries.

support of bollywood stars

Many film and TV artists have also come forward to support this appeal of the Prime Minister. Many famous celebrities including Madhuri Dixit, Varun Dhawan, Trupti Dimri, Sunil Grover, Rupali Ganguly and Shankar Mahadevan have participated in this campaign through a special video.

Trupti Dimri showed a traditional sandal shop in Jodhpur, while Madhuri Dixit emphasized on a lights shop in Dehradun. Rupali Ganguly showed her association with a saree shop in Kolkata, which supports local artisans.

campaign objective

In this festive season, the aim of this campaign is to divert Indians towards indigenous goods. This campaign not only promotes economic self-reliance, but also strengthens India’s cultural diversity and collective spirit.