New Delhi: The alcoholic beverage industry is on a high, with nearly double-digit growth in festive season sales, and now expects an upswing of around 20 per cent in the October-December period, driven by the premium spirits category.
The industry witnessed a spike in sales across categories, whether it's IMFL or Scotch in the whisky segment, or rum or white spirits such as vodka, white rum, gin and tequila in the almost one-and-a-half-month festive season, which is now in its conclusion.
This festive season, the industry has witnessed higher growth in the premium category, as well as in smaller tier II & III markets, alongside the developed markets.
"We have witnessed a highly encouraging festive season, with strong uptake across our premium and luxury portfolio. The festive months continue to be a key consumption period in India, and this year's performance has reaffirmed the growing consumer preference for premium and thoughtfully crafted spirits," Radico Khaitan Chief Operating Officer Amar Sinha told PTI.
Its brands, such as Rampur Indian Single Malt to Jaisalmer Indian Craft Gin, have recorded robust growth across several high-potential markets. "With the momentum built this festive season, we remain confident of maintaining a healthy positive trajectory into the third quarter as well," he said.
AlchoBev makers expect this momentum to continue through the Christmas and New Year celebrations, driven by factors such as rising consumer spending, higher disposable incomes, and a young, aspirational consumer base.
The industry witnessed a spike in sales across categories, whether it's IMFL or Scotch in the whisky segment, or rum or white spirits such as vodka, white rum, gin and tequila in the almost one-and-a-half-month festive season, which is now in its conclusion.
This festive season, the industry has witnessed higher growth in the premium category, as well as in smaller tier II & III markets, alongside the developed markets.
"We have witnessed a highly encouraging festive season, with strong uptake across our premium and luxury portfolio. The festive months continue to be a key consumption period in India, and this year's performance has reaffirmed the growing consumer preference for premium and thoughtfully crafted spirits," Radico Khaitan Chief Operating Officer Amar Sinha told PTI.
Its brands, such as Rampur Indian Single Malt to Jaisalmer Indian Craft Gin, have recorded robust growth across several high-potential markets. "With the momentum built this festive season, we remain confident of maintaining a healthy positive trajectory into the third quarter as well," he said.
AlchoBev makers expect this momentum to continue through the Christmas and New Year celebrations, driven by factors such as rising consumer spending, higher disposable incomes, and a young, aspirational consumer base.
