Comscore, a global leader in measuring and analyzing consumer behavior, has announced the appointment of Vivek Jaiswal as Country Manager for the APAC region. In this role, Jaiswal will lead Comscore’s strategic initiatives across Asia Pacific, focusing on innovation in cross-platform audience measurement and strengthening partnerships with brands, agencies, and publishers.
Jaiswal brings more than 12 years of experience in SaaS, business information services, and enterprise sales. He has expertise in client relationship management, consultative selling, and data-driven solutions.
He joined Comscore in 2022 as Sales Director and has since played a key role in expanding relationships with major accounts in the region. Prior to Comscore, he held commercial roles at Dun and Bradstreet, Standard Chartered, and Kotak Mahindra Bank, where he supported clients in using insights to improve business performance.
“It’s an honour to take on this new role at Comscore,” said Jaiswal. “I look forward to working closely with our clients and partners across the region to deliver actionable insights and trusted measurement solutions that support smarter decision-making and stronger outcomes. APAC is an incredibly dynamic market, and I’m excited to help drive Comscore’s growth here.”
“Vivek’s deep understanding of the market, our clients, and the evolving needs of the industry makes him well-positioned to lead our efforts at a local level. His appointment reflects our continued commitment to the region and our determination to support partners with reliable, future-facing measurement solutions, even in a challenging environment,” said Alejandro Fosk, Executive Vice President, International at Comscore.
Jaiswal’s appointment reinforces Comscore’s commitment to advancing audience measurement and strengthening its footprint in India and APAC. The company aims to ensure that advertisers, agencies, and publishers have access to trusted data and insights to make informed decisions in an increasingly complex media ecosystem.
Jaiswal brings more than 12 years of experience in SaaS, business information services, and enterprise sales. He has expertise in client relationship management, consultative selling, and data-driven solutions.
He joined Comscore in 2022 as Sales Director and has since played a key role in expanding relationships with major accounts in the region. Prior to Comscore, he held commercial roles at Dun and Bradstreet, Standard Chartered, and Kotak Mahindra Bank, where he supported clients in using insights to improve business performance.
“It’s an honour to take on this new role at Comscore,” said Jaiswal. “I look forward to working closely with our clients and partners across the region to deliver actionable insights and trusted measurement solutions that support smarter decision-making and stronger outcomes. APAC is an incredibly dynamic market, and I’m excited to help drive Comscore’s growth here.”
“Vivek’s deep understanding of the market, our clients, and the evolving needs of the industry makes him well-positioned to lead our efforts at a local level. His appointment reflects our continued commitment to the region and our determination to support partners with reliable, future-facing measurement solutions, even in a challenging environment,” said Alejandro Fosk, Executive Vice President, International at Comscore.
Jaiswal’s appointment reinforces Comscore’s commitment to advancing audience measurement and strengthening its footprint in India and APAC. The company aims to ensure that advertisers, agencies, and publishers have access to trusted data and insights to make informed decisions in an increasingly complex media ecosystem.
