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New Delhi: India’s smartphone market experienced robust growth in the July-September 2025 quarter. According to the report, the market volume grew by 5% year-on-year, while value increased by 18%, marking the highest quarterly value growth to date.

This growth was primarily driven by strong demand during the festive season, attractive discounts, and the increasing popularity of premium phones.

Focus Shifts from Volume to Value Growth

Analysts suggest that the Indian market is now focusing more on value growth rather than just volume. More people are now opting for high-end smartphones.

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Increased consumer confidence, lower retail inflation, and easier financing options have boosted consumers’ ability to purchase premium devices. Trade-in offers and EMI options also contributed significantly to sales.

Premium Segment Sees Fastest Growth

The premium smartphone segment, priced above ₹30,000, witnessed the fastest growth, with shipments increasing by 29% year-on-year. This contributed to the overall market value growth of 18% and a 13% increase in the average selling price (ASP).

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Apple topped the premium segment with a 28% value share, driven by strong demand for the iPhone 16 and 15 series. The recently launched iPhone 17 series also received a very positive response.

Samsung secured the second position with a 23% value share, thanks to record sales of its Galaxy S and A series and foldable phones.

Shipments and Brand Performance

In terms of shipments, Vivo (excluding iQOO) was the top brand with a 20% market share, attributed to its strong offline network and the success of its T-series models. Samsung held a 13% share, while OPPO maintained a strong presence due to its wide product range and robust retail partnerships.

Apple entered the top five brands by volume in India for the first time, making India the third-largest market globally for iPhones. The iPhone 16 remained the most shipped device for the second consecutive quarter.

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According to analysts, Apple’s growing retail presence, easy financing options, and strong brand appeal have made the phones accessible to Indian consumers even in smaller cities.