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Change in drinking habits

Alcohol consumption habits are changing significantly around the world. In developed countries, due to health awareness, inflation and new lifestyle, people are moving away from alcohol, whereas in India its consumption is continuously increasing.

Global liquor market decline

According to a report, there has been a huge fall in the shares of global liquor companies, but India’s liquor market is making new records. India has now become one of the fastest growing alcohol consuming countries in the world.

due to decline

Global alcohol consumption has declined over the past four years. Health awareness, changing lifestyle and inflation have made people stay away from alcohol. As a result, international companies are now moving towards alcohol-free alternatives.

status of wine manufacturers

According to the report, since June 2021, shares of the world’s 50 leading liquor companies have fallen by an average of 46 percent. There has been a huge decline in the market value of many companies, due to which this recession may continue for some time.

Change in drinking habits

Alcohol drinking habits are changing rapidly around the world. According to a recently released survey, the drinking rate in America has reached its lowest level since 1939.

Pop culture influence

Pop culture is also now promoting an alcohol-free lifestyle. Many celebrities are endorsing non-alcohol beverage brands, which is impacting the traditional liquor market.

India’s exception

While the world is staying away from alcohol, India is an exception. There is a steady increase in per capita alcohol consumption here, and India’s alcohol market is now worth $60 billion.

increase in states

States like Madhya Pradesh and Rajasthan have seen an unprecedented increase in alcohol consumption. There has been a significant increase in the sale of liquor in these states.

Reasons for demand for liquor in India

India’s young population and rising incomes have taken the liquor industry to new heights. Alcohol consumption among Indian women has also increased in the last two decades.

big picture

Liquor companies are losing value across the world, but in India, young population and rising incomes have taken the liquor industry to new heights.