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November 7, 2025 | Read Tech Desk : Google Wallet is getting a significant personalization upgrade in the U.S. — one that connects your purchase history and saved passes (like loyalty cards, boarding passes, and gift cards) to your broader Google experience. The update, now rolling out to select users, allows Google to use your Wallet data to offer personalized shopping deals, app recommendations, and brand offers across its ecosystem.

What’s New in Google Wallet

According to Google, this new feature aims to make the Wallet app “more useful beyond payments.” You might start seeing shopping deals, brand discountsor app suggestions that align with your previous purchases or cards stored in Wallet.

For example:

• If you frequently use a specific airline’s boarding pass, you might see travel- offers.

• If you’ve added loyalty cards from certain stores, Google might show deals from those brands.

Privacy and Control

Google stresses that this feature is optionaland users can turn it off anytime from their account settings. The company also claims that:

However, privacy advocates are already raising questions about how broadly this purchase data might be used across the company’s other services.

How to Turn Off Google Wallet Ad Personalization

If you’d rather not let Google use your shopping data for ad targeting:

1. Open the Google Wallet app.

2. Tap your profile icon → Settings.

3. Look for “Personalized recommendations” or a similar toggle.

4. Turn it Off to disable ad personalization.

This ensures Google won’t use your transaction or pass history to generate targeted offers.

Why This Matters

For most users, this could make digital interactions smoother — with offers and content that actually match your habits. But it also tightens Google’s integration between Wallet, Shopping, and other servicespotentially expanding how user data shapes ad experiences.

Brands and merchants, on the other hand, gain a new way to reach audiences with interest-aligned deals — a move that strengthens Google’s advertising ecosystem.

What’s Next

• The feature is rolling out gradually in the U.S. and will appear under Wallet settings in the coming weeks.

• Expect to see subtle changes across Google appssuch as more relevant brand promotions.

• Once early feedback is collected, international expansion is expected.

Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Readhis insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.